Here at the IoIC, we’ve been aware of the looming impact of emergent technologies on employee experience since we prioritised the future of work as an area of ongoing study and analysis. If you’re to do your best work as internal communicators, it’s incumbent on us as a membership body to keep abreast of the factors influencing employee engagement and performance.
Our mission is to highlight the critical role of the internal communications profession in times of profound change. As the places in which we work continue their journey of disruption and transformation, the need for robust, clear and cohesive communication has never been more critical.
As manufacturing in the UK has declined, office work and the knowledge economy have grown exponentially since the 1980s. However, it’s only in the last 15 years that the scope of occupational health has expanded to include mental health.
The smooth, multi-directional flow of intelligence within an organisation is the antidote to siloed thinking and decision-making, arguably underpinning long-term survival. World-class internal communication is the primary sense-making mechanism that will determine the difference between failure and success in the future of work.
In today’s fast-paced and often ambiguous markets, the ability to work quickly and flexibly is key. Modern organisations need to respond quickly to rapidly changing market forces. Organisational agility is contingent on world-class internal communication.
The shape and nature of how we work will look very different by the end of the 2020s. One thing we know for sure however is that world-class communication, delivered with clarity, is crucial in times of both crisis and transformative change.