Research and Thought Leadership

We all know that Generative AI (GenAI) is creating increasingly sophisticated visual, audio and written content, with huge implications for how we work. The pace and breadth at which it has become accessible makes it incumbent on all organisations to implement, as standard practice, governance and safeguards for responsible adoption.

This led us to introduce our AI Ethics Charter for Internal Communication. A consistent focus on ethics allows organisations to communicate with integrity and decency, maintaining fairness and equity.

This quarter's curated compilation of AI news provides food for thought, as we continue to examine the ethical implications of AI integration at work.

Post-pandemic, the global economy remains in turmoil. War and escalating geopolitical tensions, extreme weather events, supply chain shortages, rising inequality, shifting attitudes towards work and capitalism and more are reshaping the labour market.

While they can be hard to discern in the moment, these shifts and undercurrents nonetheless have a profound impact on how organisations hire and engage with people at work. Internal communicators have a pivotal role to play in maintaining community and cohesion across increasingly diverse and transient workforces. In such changeable landscapes, communication is a meta-skill that increasingly underpins organisational success.

As global stability deteriorates, anxiety is on the rise. Internal communicators must assimilate the wants, needs and expectations of increasingly diverse internal stakeholders. Only then can organisations harness the full potential of colleagues across the age spectrum, who are pushing back on top-down, centralised, and increasingly outdated, command and control management archetypes.

In this mercurial new landscape, communication isn't just a skill – it's a meta-skill that increasingly underpins organisational success.

2024 was noted as the hottest year on record, with global temperatures breaching the 1.5°C threshold for the first time. While some governments and large corporations lack the will or motivation to reduce carbon emissions, a rising tide of activist organisations and stakeholders are committed to the transition pathway to net zero.

This quarter’s curated roundup of sustainability news showcases opportunity for internal communicators to deliver strategic value in this pivotal area.

As the fragile issue of trust continues to shape organisational performance and effectiveness, the work of internal communication has never been more important.

This quarter’s curated roundup of AI news offers plenty of food for thought as we continue to explore the ethical considerations of AI adoption.