In March 2025, IoIC surveyed more than 300 internal communicators to learn how they felt about the current state and future direction of their profession. Respondents represented a range of management levels and years spent working in the profession.
Our latest research shows the future of the internal communication as bitter-sweet. Many internal communication professionals are being invited to work at a strategic level – something long sought after by the profession – yet when doing so, feel ill-equipped, underresourced and under-appreciated.
The research shows the future success of internal communication increasingly lies in humancentred communication. This means harnessing relationships, connection, community, engagement and trust for sustained organisational resilience.
In summary, the opportunity for internal communication professionals is substantial. Building human connection at work is paramount, as this underpins the essence of the future successful organisation. Developing the professional skills for the future of internal communication will ensure ongoing career success and help organisations navigate increasingly complex operating conditions.
What does it take to thrive as an internal comms contractor? Sejal Popat reveals the skills, mindset and realities behind a career built on short-term roles.
Leah Booker, Internal Communications Executive at Shoosmiths LLP shares how the Foundation Diploma boosted her confidence and helped her see internal communication as a way to create meaningful connections, not just share updates.
Dominika Rogers, Internal Control Coordinator at ENGIE UK, shares how the Foundation Diploma transformed her approach to communication, shifting her mindset from message delivery to meaningful engagement.
Meet Laura Clayton, Change Communications Manager at Sanctuary. Discover how Laura’s role is reshaping communication at scale and why she believes internal comms should always start with people.
As part of our exploration into the future of internal communication and potential new roles for IC professionals, Nicholas Wardle shares his move from internal comms to employee experience director at Brand Experiences.
Internal communication is evolving fast – and so are the skills required to thrive in it. IC teams must prepare for the future by mixing the right blend of human and technical capabilities to lead change, influence leaders and shape culture in a more strategic way.
Find out everything you need to know with our entry guidance including top tips to help your submission stand out. Early Bird Entries must be submitted by 11.59pm on Friday 13 February and Standard Entries submitted by 11.59pm on Friday 17 April.
