In March 2025, IoIC surveyed more than 300 internal communicators to learn how they felt about the current state and future direction of their profession. Respondents represented a range of management levels and years spent working in the profession.
Our latest research shows the future of the internal communication as bitter-sweet. Many internal communication professionals are being invited to work at a strategic level – something long sought after by the profession – yet when doing so, feel ill-equipped, underresourced and under-appreciated.
The research shows the future success of internal communication increasingly lies in humancentred communication. This means harnessing relationships, connection, community, engagement and trust for sustained organisational resilience.
In summary, the opportunity for internal communication professionals is substantial. Building human connection at work is paramount, as this underpins the essence of the future successful organisation. Developing the professional skills for the future of internal communication will ensure ongoing career success and help organisations navigate increasingly complex operating conditions.