Data & Measurement.

Shirin Mohamed, internal comms specialist, shares how two decades across communications, training and transformation shaped her user-centred internal communication approach, inspired by UX thinking throughout.

Opens and views rarely prove impact; communicators must look beyond activity to experience, adoption and behavioural change, argues PR director and internal communications specialist Anthony Monks.

Internal communication’s next big leap is becoming data-scientist-like: using AI-enabled insight to shape strategy, prove value and drive organisational performance – not just measure outputs.

When Sara Barrow, head of communications for Arriva Rail London, and her team wanted a more in-depth understanding of employees, she reached out to Henry Davies, founder of 106 Communications.

Internal communicators need more than instincts and impressions – they need evidence. Data and insight from surveys and listening tools are not always as they appear on the surface. Smarter analysis can help IC teams earn trust, influence leaders and drive real organisational change.

Dr Ashwin Mehta, founder of Mehtadology, a strategic consultancy in AI and technology, examines how AI and tech is influencing workplace behaviour.

On 15th January, the IoIC South Network held its first event for 2025 with an Internal Communications Measurement Masterclass. With over 70 attendees, it was a great opportunity for us to help participants build their confidence in measuring their internal communications.