Categories and Classes

With over 35 classes across six categories, the awards give you the opportunity to show off your work.

In 2022, there were over 35 classes across six categories, giving you the opportunity to show off your work in strategy, creativity,  innovation, skills and more. We honour the individuals and teams who are delivering excellence and contributing to successful organisational performance and better working lives.

Strategy and Campaigns

We want to see campaigns designed to achieve or support defined corporate or organisational goals. We want to know about the campaign planning, to see the audience profile, a description of any known issues and constraints and the rationale for the creative approach and tools that were used.  Critically we want to know how you evaluated the success of your work; this might include qualitative or quantitative measures. Where appropriate we want to hear about what you learned and how this is influencing future work.

  

Best Single Campaign

This class is primarily for entries which had an ‘end’ date within the awards year. You should be able to demonstrate what you were aiming to achieve with the campaign and show measurement of the results.

 

Best Ongoing Communication  

This class is primarily for entries which don’t have an ‘end’ date and may reflect business-as-usual activity. It may be more difficult to measure the success of an on-going campaign, but you must demonstrate as clearly as possible the effort you are making to measure effectiveness.

 

Best Change/Transformation Communication

This is for campaigns that have supported a specific change initiative. This may be organisational or cultural change, or a reaction to specific event or crisis, You should be able to demonstrate how you have worked with other parts of the organisation to be successful.

 

Best Engagement Programme

Here you should be able to demonstrate not only how you have communicated the subject to colleagues, but how you have engaged them through a variety of means. Measurement of changes seen as a result of the programme are critical in this category.

  

Best Strategic Collaboration

In this class, we are looking for an example of when an Internal Communications individual or team has worked with others across the organisation in the best way, to get the best output. We are looking for how and why this collaboration worked, the vital role internal communication played, as well as the measurable impact on the organisation.

 

Best Crisis/Emergency Communications - Updated for 2022

This is for a communication campaign that supported a specific crisis or emergency, including a risk to the organisation’s reputation. You should be able to demonstrate how you responded to the crisis, the planning that was involved (even with limited time), the role of internal communication and how you worked with other parts of the organisation to be successful. It may be difficult to measure the success of this campaign, so the judges will be looking for you to demonstrate, as clearly as possible, the effort you are making to measure effectiveness/learn from the outcomes. This class will also cover any COVID-related communication, that is not part of BAU.

 

Best Wellbeing Programme

This is for programmes that have enhanced employee wellbeing. We aren’t looking for a one-time solution but a planned campaign that’s made a real difference. What was the problem, how did you solved it with great internal communication and what has really changed within the organisation and for its people as a result?

 

Best D&I Campaign

This class is for campaigns with diversity and inclusion at their heart. We are looking for examples of great internal communication which has played a role in creating a more diverse and inclusive organisation and is able to demonstrate its impact in shaping and driving Diversity & Inclusion through conversation, behaviour change, alignment to organisational goals and company values.

 

Best Leadership Communication Programme

Our leaders are crucial when it comes to delivering effective messages, and this class is  looking for a campaign that focuses purely on how you have supported the development of great leadership communication - increasing leadership visibility, supporting the development of messages and using channels to bring leaders and the employees closer together to create a more human centred-organisation. We are looking for details how you have delivered initiatives, supported leaders and what difference it has made to leaders, employees and the organisation as a whole.

 

Best Employee Experience Campaign

This class is for a campaign that shows how great internal communication has supported the organisation in creating a great employee experience.  Show us how you have partnered with key partners such as HR to deliver IC programmes and channels to support colleagues throughout the employee lifecycle – from onboarding, to reward and recognition, creating connection and learning and development.

 

 

New for 2022

 

Best Environmental, Social and Governance (ESG) Campaign

More than ever employees need to believe in the company they work for and will align themselves with a company that shares their values. For this class we are looking for examples of where internal communications have helped the organisation to link purpose and values and how that had a tangible effect on employees. We are not looking for a one-time fix but examples of how ESG has become embedded in the message and the way the organisation operates.

 

Best Hybrid Communication

In this class we are looking for excellent approaches to communication in a hybrid working organisation. How have you tackled the challenge of communicating to colleagues who are newly dispersed and no longer face to face with their colleagues on a daily basis? What channels and approaches did you use, how did you overcome resistance from leadership and/or employees, how do you measure levels of engagement when you don’t see colleagues as regularly as before?

Skills

In this category we are looking for examples of work which highlights excellence in the key areas which are the foundation of great internal communication. It is a category that recognises the designers, writers and image makers who are demonstrating exemplary skills.

 

Best Design

We define good design as the combination of imagination with fit-for-purpose, so it’s important that you tell us about that purpose and show how the design was developed to deliver it. We appreciate that few organisations are likely to have evaluated the specific impact of design in the success of a channel, but we would like to see any anecdotal evidence of the effectiveness of the design as well as evidence that the overall channel has been successful.

 

Best Image

A specific image, photographic or illustrative, which is striking and encapsulates what is being communicated – this class includes covers and internal imagery. You can enter either single image or a small portfolio of images.

  

Best Writing

We define good writing as the combination of imagination with fit-for-purpose, so it’s important that you tell us about that purpose and show how the writing delivered it. We appreciate that few organisations are likely to have evaluated the specific impact of writing in the success of a channel, but we would like to see any anecdotal evidence of the effectiveness of the writing as well as evidence that the overall channel has been successful.

 

Best One-Off Feature

This can be a feature in print or digital format but must be inspirational and creative as a standalone piece of work without the context of other content alongside it.

 

Best Storytelling

This class is for the demonstration of where great stories have contributed to the overall effectiveness of the communication.

Channels

We have an increasing array of channels at our disposal – both traditional and new and emerging. This category is an opportunity to show us how you are using channels to deliver the aims and objectives of your organisation. This year we also want to see examples of how these channels have considered accessibility, ensuring they meet the needs of everyone.

 

Best Magazine

We define a magazine as any regular publication where most of the content is taken up by feature material (of course it may also contain some news stories). Its cover is likely to be image rather than text led. It can be any medium – print or digital. You should demonstrate how you have used this channel to further organisational objectives

 

Best News Channel

This channel/publication will consist mainly of news material  - shorter and  very topical  – though of course it may also contain some longer feature stories. It can be any medium – print or digital. You should demonstrate how you have used this channel to further organisational objectives.

 

Best Newspaper/Newsletter

A newspaper or newsletter may be delivered digitally or in print. It will be a regular publication, led by news stories (text and images) and designed to provide lots of information in a digestible way.

 

Best New or Relaunched Channel

This class is for an internal or stakeholder channel that was launched or underwent a relaunch during 2021. Give an idea of the thought process which led to the idea of a relaunch and how you went about deciding on the process It can be any medium – print or digital. (With relaunched publications please remember to include an example of the publication before the relaunch).

 

Best Channel for Members/Stakeholders/Volunteers

This class is defined by audience rather than format or frequency. We’re looking for the best use of reaching out to non-traditional IC groups. But this is not about a commercial publication so please note that publications with high levels of paid for advertising or with the purpose of solely increasing member numbers are unlikely to be accepted or successful.

 

Best Intranet

Tell us what’s special about your intranet. You’ll need to show us how it has helped enhance organisational performance, or solved a problem in your organisation, or perhaps enabled new ways of working. You will need to provide some imagery of what your intranet looks like.  If you want to show the interactive elements of the intranet please ensure you include a  video (could be on a mobile phone, it doesn’t have to be professionally produced) so the judges can see the intranet in action.

 

Best Channel for a Remote Audience 

How and where people work is changing so in this category, we’re interested in any communication designed to connect audiences that are not typically ‘at’ work. We’ll want to know why you chose the tool and how you measured its effectiveness. This class is specifically for a remote audience, those for a hybrid audience should be entered into Best Hybrid Communication.

 

Best Video/Animation

This class is for any form of video communication, from one-off films to regular briefings. We’ll want to know why you chose the tool and how you measured its success.

 

Best Use of a Social Channel

Show us how you have used your internal social media to achieve a particular outcome. Clearly identify your objectives and how you know you have been successful.

 

Best Event (virtual or in person)

We want to hear about the overall objective and how the event was planned to meet it. Tell us also about the audience, whether that is an employee audience or for members/stakeholders, what you did, how well it worked and the impact it had.

Innovation

We know that internal communicators are an innovative bunch. In this category we want to champion the fresh thinking in how different communication tools work together. We want to commend ideas that take internal communication into new areas, or show new possibilities. The judging is weighted towards fresh thinking, but we still want to see how your innovation has emerged from an organisational or corporate priority, and how it has supported that priority.

 

Game Changer

Entries should demonstrate a 'new' way of communicating - this may only be new to the organisation rather than the industry, but the entry should detail why it is innovative for the organisation. Show how it has changed the way your organisation communicates and engages its people.

 

Innovative Use of Media

Show us how you’ve responded to an organisational or corporate need with fresh thinking about the communication tools already available to you. We’ll be looking particularly for how the ways in which the solution has brought the communication idea alive for your audience and deepened its impact.

 

Best ‘Quick Fix’

This class represents the part of internal communications that can’t be planned – the need that genuinely comes out of the blue. As this will related to something  unforeseen, we are less concerned with benchmarking and lots of measurement, but more focused on the pragmatic approach you took, the speed at which you were able to deliver and what difference that has made.

 

As part of the innovation category, we will be allowing video submissions of no more than 3 minutes for these classes. A video on your phone is perfectly acceptable – what we really want is for you to bring the changes made to life.

People Awards

The entry should include a brief outline of the individual’s career to date and share an outline of a project your best think represents their work and why it deserves to win.  Remember these awards are about the people and you should make sure the judges know why that individual deserves to win.

You can commend a colleague – or enter yourself.

 

Best Consultant/Freelancer

Here we are recognising those IC professionals who work for themselves. We want to know how their great work has contributed to the success of the teams and organisations with which they work. Give us a short introduction to the person, their work in the past year and how they have delivered excellent results.

 

Best Internal Communications Newcomer (supported by FutureNet)

This award is for anyone new to IC (less than 3 years) who is forging a great career in internal communications. The winner of this award will demonstrate their passion for Internal Comms and commitment to contribution to shaping the future of the profession.

 

Internal Communicator of the Year

This is someone who lives and breathes internal communication. They are a complete advocate, they embody the IoIC framework and they are excellent at collaboration. Nominate someone you believe you has made a real difference through their delivery of IC. They may be an exceptional leader, influencer or technical specialist but they must demonstrate how they have made a real impact.

Team Awards

Whether you are an in-house team or an agency, we're looking for the teams that demonstrate great IC practice. Take this chance to commend your colleagues or your team by telling us why they deserve an award. Show us the evidence, and a panel of senior practitioners will view the work and make their judgement. We recognise that the challenges are different for teams depending on the type of organisation they work in.
 

 

Best Public Sector or Not for Profit Team

This class is for internal comms teams working in the not for profit sector, where we recognise the challenges are different from those in corporate teams. Show us how your great work has contributed to the success of the organisation. Give us an introduction to the team, how the team has worked in the past year, what they have done to deliver excellent results and how the achievement has been measured.

 

Best In-House Team

This class is for internal comms teams working in house within an organisation. Show us how your great work has contributed to the success of the organisation. Give us an introduction to the team, how the team has worked in the past year, what has been done to deliver excellent results and how the achievement has been measured.

For the in-house and public sector team categories, submissions should be based on the number in the team: 1-5, 6-10 and 10+ Be sure to indicate how many are in your team on the form, as well as including your team structure.

 

Best Agency

Agencies work closely with internal communications teams and are often an extension of that team. Show us how your great work has contributed to the success of those teams. Give us a short introduction to the agency, how the team has worked in the past year, what has been done to deliver excellent results and how the achievement has been measured.