Messaging, Storytelling & Campaigns

From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing. This interactive workshop will equip delegates with the techniques and knowledge they need to write at a strategic level and to have real business impact. This course is ideal for internal communicators who have a good grasp of the foundations and would like to learn how to take more strategic approaches to their writing.

The course - split over two highly interactive sessions - will provide attendees with the knowledge and skills they need to steer through the strategic maze and deliver clear, concise and strategic communications. The course will equip participants with the understanding and tools they need to convert strategy into communications actions; play a role in strategy formulation and development; and the ability to prepare and implement their own communications strategy.

This half-day training will provide expert guidance and proven strategies for understanding and communicating with your hard-to-reach colleagues, including building insights, using data, channel selection and use and techniques for driving engagement. The session will also ensure you are able to measure and evaluate the success of your communications, using these insights to progress and demonstrate impact.