Messaging, Storytelling & Campaigns

This virtual learning course, delivered over two live sessions with opportunities for delegates to support and learn from one another in between, will equip internal communicators with the skills and knowledge to write confidently and effectively across a variety of channels and for a range of audiences.

Have you ever wanted to create comms that are more effective, compelling, insightful and actionable? Do you want to share important information so that people will actually want to listen, respond to and embrace it? This one-day course will show you how to move beyond data, facts and information by harnessing the power of storytelling - a proven technique which can have a dramatic impact on the way you, your team and company communicate and share information.

From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing. This interactive workshop will equip delegates with the techniques and knowledge they need to write at a strategic level and to have real business impact. This course is ideal for internal communicators who have either taken the Writing Skills for the Internal Communication Professional course or who are at a manager level or above.