Change and Transformation

This course will explore the principles and best practice for communication planning in the context of organisational change, including audience analysis, channel selection and measurement. It will equip you with the knowledge and skills required to successfully plan and deliver effective internal communication, and will provide you with the opportunity to put your learning immediately into practice.

This highly interactive virtual course will equip IC professional with new knowledge around the theories which underpin successful change management communications, and will provide attendees with the opportunity to apply new skills and techniques to a real-life change scenario in a safe environment.

If you want to influence behaviour change, understanding how people choose and respond to communication is pivotal. This highly interactive course introduces the core concepts of behavioural economics and explores what this means for internal communication professionals.

The Crisis Management and Resilience Workshop: Planning for the Unexpected can prepare you for crises, or unexpected events so you are always ready to respond swiftly, factually and honestly to retain the support of those who matter most: your employees and stakeholders. The course will show you how crisis planning enables you and your employees to prove your organisation’s dependability, show initiative and demonstrate leadership skills. It will encourage you to think “what if?” and to understand the short and long-term consequences of the change unexpected events can bring.

From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing. This interactive workshop will equip delegates with the techniques and knowledge they need to write at a strategic level and to have real business impact. This course is ideal for internal communicators who have either taken the Writing Skills for the Internal Communication Professional course or who are at a manager level or above.