Welcome to the future of internal communication
This comprehensive online programme is tailor-made for internal comms professionals and teams keen to make the most of the AI revolution. The course will help participants unlock the immense potential of Generative AI to transform your internal communication practices.
The AI-powered communication revolution
AI is reshaping the way we interact, engage and communicate. In the realm of internal communication, Generative AI is a game-changer - offering support for dynamic, scalable, and engaging content at a speed that was once unthinkable.
Join us to navigate this exciting technology and learn how to safely and ethically utilise it to your advantage.
What will you learn?
Empowerment through knowledge and network
By the end of the course, you'll have not only an understanding of the AI landscape, but also the knowledge to effectively utilise and communicate about Generative AI tools internally.
In addition you will join a valuable network of internal communication trailblazers who are all upskilling their knowledge and starting to put this technology into practice within their businesses. Turn your AI understanding into tangible business success.
Gain your competitive edge
Stay ahead of the curve by mastering the AI tools and techniques that are shaping the future of internal communication and the workplace. You'll gain practical knowlegde and skills you can apply in your organisation.
AI policy and ethical considerations
Throughout the course, we'll also undertake thought-provoking discussions around some of the most pressing topics in AI policy and ethics.
Questions such as:
- Should all internal comms AI content be marked for transparency?
- How can we best serve our people and customers with the time freed up by AI?
- Which parts of a business should we automate, and which should we preserve from automation?
These discussions will help shape your understanding of being mindful, not mindless, when utilising new technology and automation.
Participants will also be provided with a GenAI Toolkit at the end of the course including templates and example prompts.
Who is the course for?
Specially designed for communicators, whether you're a seasoned IC professional keeping pace with industry innovation, or an eager beginner looking to demystify AI, this course is your perfect stepping stone.
How is the course delivered?
Delivered over 7 weeks, the course features three thought-provoking 90-minute webinars and three Ask Me Anything (AMA) sessions - taking place on alternate weeks.
We've meticulously designed this learning journey to guide you from a rudimentary understanding to comprehensive knowledge and practical application.
The course will include real-life demos, case studies and tailored learning.
Participants will be asked their current knowledge and confidence level ahead of the programme to enable us to tailor the precise content and delivery for the group.
Course Schedule
Please note that we use Zoom for our online courses. Please ensure that you are able to access Zoom where you are based before booking your place. All times are UK.
Webinar 1: Thursday 2nd October, 10am - 11.30am
- Generative AI landscape
- Different types of Generative AI
- How Large Language Models (LLMs) work
- Largest areas of impact
- Latest research and future predictions
AMA (ask me anything) Session: Thursday 9th October, 10am - 11am
Webinar 2: Thursday 16th October, 10am - 11.30am
- Latest news and updates
- Generative AI for IC teams - written, image and video
- Which areas of your business should use Gen AI
- Prompt demo
- Policy and safeguarding
- Real world use cases
Course Break (w/c 20 October)
AMA (ask me anything) Session: Thursday 30th October, 10am - 11am
Webinar 3: Thursday 6th November, 10am - 11.30am
- Latest news and updates
- Gen AI internal comms strategy
- Gen AI internal comms tools and process
- Gen AI - co-piloting teams
- How to move forward with Gen AI
AMA (ask me anything) Session: Thursday 13th November, 10am - 11am
**AMA sessions will not be recorded. These are designed as completely safe spaces where any question can be asked.
Additional Benefits
- Participants will be provided with a GenAI Toolkit at the end of the course including: AI Policy Framework; Gen AI Internal Comms Prompts; Gen AI Prompt Strategy & Process; AI Business Case Template; AI Business Model and Strategy Planner Template; and GenAI Key Terms Document
- Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
- Eight CPD Points for IoIC Members
- A network of like-minded professionals to connect with and learn from.
Meet The Trainers
Tom Head
