In internal communication, storytelling is more than a stylistic flourish – it’s about helping people make sense of what matters. Whether you’re framing a strategic shift, celebrating a success or learning from failure, stories help people care, connect and act.
As part of our exploration into the future of internal communication and potential new roles for IC professionals, Nicholas Wardle shares his move from internal comms to employee experience director at Brand Experiences.
New research warns that over-reliance on generative AI could erode critical thinking and productivity, urging businesses to invest equally in developing the human skills needed for responsible, effective AI use.
Internal communication is evolving fast – and so are the skills required to thrive in it. IC teams must prepare for the future by mixing the right blend of human and technical capabilities to lead change, influence leaders and shape culture in a more strategic way.
Tracey Hewett shares what burnout taught her, and how internal communicators can protect their wellbeing by managing their workload and prioritising recovery.
When National Accident Helpline was preparing to launch a new brand for its business, the project team saw a golden opportunity to reintroduce a cherished face of the brand.
Sage reimagined its global Kickoffs with localised, data-driven content tailored to diverse audiences, making strategy more engaging, human and impactful. Three-quarters of employees reported improved understanding.
For its 10th anniversary, the National Crime Agency opened its doors to officers’ families for the first time, balancing security with warmth and delivering lasting benefits for morale and connection
On his wedding day, Elj Abid, business development director at The Trade Desk, stopped hiding his vitiligo. This opened the door to a new sense of identity, and a mission to help others be seen at work.
Internal communicators need more than instincts and impressions – they need evidence. Data and insight from surveys and listening tools are not always as they appear on the surface. Smarter analysis can help IC teams earn trust, influence leaders and
drive real organisational change.