How to enter

A guide on how to enter the IoIC National Awards 2024

The IoIC Awards 2024 are now closed.

Thanks to everyone who entered, the shortlist will be announced in early July.

How to enter

There are four components to an IoIC National Award entry submission. These are the purchase, the entry statement and executive summary, the supporting materials and the entry application form. 

Step 1 - Purchase your entry/entries

To ensure you secure your entry, you will need to purchase your award entries before you can submit. You can buy them here (please note you will need to register for an IoIC website account first). They can be purchased via a credit card or by requesting an invoice.

Once purchased, you will receive the link to enter - this will be on the checkout confirmation page, the invoice/confirmation email and under My account > my award entries > award entry form.

You can start each entry and save it as a draft to submit at a later time (by the required deadline, 15 March for Early Bird and 10 May for Standard entry) - all drafts appear under My account > my award entries.
 

Step 2 - Ensure your Entry Statement and Executive Summary are ready

For each submission write an entry statement which should cover the elements detailed below. The entry statement needs to be in a Word or PDF format.

These are maximum word counts. Feel free to write less. As long as you include sufficient information, brevity is best. (please note the questions drafted under each element are for guidance only)

Strategy & Campaigns; Channels; Skills and Innovation

Background (word count: 200)
What the organisation does, size and team 

Goals & Audience (word count: 200)
What were the goals/targets?
What did you want to achieve?
What was the brief?
Who was the target audience?

Planning (word count: 300)
What was the research conducted prior to the campaign?
What was the delivery timescale?
What was the communication plan?

Execution (word count: 1000)
What was the creative approach?
What were the channels used and why?
What was the messaging and core content?
How was the campaign implemented/produced?

Results/Measurement (word count: 500)
How did you meet your objectives?
What was the ROI?
Do you have metrics to demonstrate engagement?
Is there any evidence to support the outcomes?

Team and People

Background (word count: 300)
What the organisation does, size, team size and history, please do include the team structure

Context (word count: 300)
What were the factors shaping the work in the 12 month period?

Execution (word count: 500)
Describe what was done by the team or individual
Why do you think the team or individual deserves commendation?

Achievement/Impact (word count: 500)
What evidence do you have to demonstrate success (qualitative and/or quantitative)
Why do you think it deserves commendation?

Please remember to state how many people are in the team.

New for 2024 – Executive Summary and picture

Each entry needs an executive summary. Word count: 150 words - The executive summary will need to be typed directly onto the website, not attached.

  • If the entry is shortlisted, this summary will be used publicly to explain your entry so please only include details you are happy to be shared (you do not need to say the category and class entered as the summary will appear under the correct class in the shortlist)
  • The picture needs to be something that depicts the entry e.g. logo/team/magazine cover

 

Step 3 - Supporting Materials

Please include a selection of supporting materials that strengthen your entry by providing evidence of your achievements. Materials should illustrate your work and aid the narrative of your entry statement. It’s best to include only those materials that are directly relevant to the specific category. Please note that we only accept electronic submissions.
 
The supporting materials can include:

  • Magazine and/or publication
  • Newsletters
  • Online pages
  • PowerPoint presentations
  • Videos - if possible, please provide a link to view the video content online (YouTube, Vimeo, embedded on the organisations site). If you need to use wetransfer then videos must be able to be viewed/downloaded until 30 June 2024. Please note, videos in the excess of three minutes may not be viewed in their entirety
  • Graphics/Images illustrating the project or campaign 
  • Statistics
  • Testimonials

 
Please note: Intranet entries - our judges do not necessarily need access to the intranet but we do recommend including a video (could be on a mobile phone, it doesn’t have to be professionally produced) so the judges can see the intranet in action.

The supporting materials need to be attached in your entry application process, a maximum of three files (for those entering Innovation, you can include an extra 3 minute video) – additional files may not be included in the judging process due to the limited time we have available on Judging Day. 

 

Step 4 - Complete the application form

After you have purchased your entries, you will receive the link to enter - this will be on the checkout confirmation page, the invoice/confirmation email and under My account > my award entries > award entry form.

You can start each entry and save it as a draft to submit at a later time (by the required deadline, 15 March for Early Bird and 10 May for Standard entry) - all drafts appear under My account > my award entries.

Please complete the online entry application form for each entry, which includes:

  • Entrant information - When completing the email box, please be aware this will be the email used to communicate the shortlist, the confirmation of the entry submission will go to the website account holder
  • Executive summary and a picture depicting the submission – this will be used publicly should the entry be shortlisted (this must be completed or the entry will be invalid)
  • Details of the entry, i.e. title, category and class
  • Entry statement (as a word document or pdf)
  • Supporting materials (if required)

 

Useful information

  • You can start each entry and save it a draft to submit at a later time - all drafts appear under My account > my award entries.
  • Entries must be submitted by 11:59pm on the appropriate deadline day
  • All our judges sign an NDA
  • With the exception of the executive summary and picture, no information is shared publicly about the entry. We do ask if you would be happy to be featured as a case study, but no information would be published without our Content team speaking to you first