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2025 has been a great year for driving awareness of internal communication as a career pathway. We take a look back at the year and what we’ve been up to with the #IChoseIC Campaign.

In this update, we share key emerging employment trends: 'quiet cracking' replaces 'quiet quitting’ while companies start ‘quiet cutting’; freelancing is going mainstream; culture is trumping policy for RTO success; workplace fun is helping to drive performance; and consumer boycotts are increasingly impacting talent retention. All of these workplace shifts and undercurrents are reshaping how organisations need to engage with colleagues.

As uncertainty rises, employees are rejecting old command-and-control models. Discover why internal communication is now a meta-skill for organisational success — and how you can harness it to deliver real strategic value.

Despite some countries rowing back on sustainability and emission targets, global climate anxiety remains rife. This impacts the capacity of people to work well and undermines organisational performance. More acutely, climate activism is on the rise and no brand is exempt from increased scrutiny.

Keeping colleagues informed of sustainability goals, initiatives and progress presents a key opportunity for internal communicators. In this way, workplace activism can be harnessed for accelerated climate progress and business transformation.

Our quarterly sustainability trends roundups help internal communication professionals stay informed and think more expansively about ways to deliver strategic value.

Workplaces are increasingly digital, data-driven and metrics-oriented. The pace of change is breathtaking and it’s an uphill struggle to find the time to make space for human connection, relationship, development and growth. Trust at work has never been more on a knife edge.

As engagement wanes, organisational performance and effectiveness are at risk. Against this backdrop, the work of internal communication to explore the human implications of digital disruption has never been more important. Our quarterly technology updates help internal communication professionals stay informed and think more expansively about ways they can deliver strategic value.

Post-pandemic, the global economy remains in turmoil. War, escalating geopolitical tensions, extreme weather events, supply chain shortages, rising inequality, shifting attitudes towards work and capitalism and more are reshaping the labour market.

While hard to discern in the moment, these shifts and undercurrents nonetheless have a profound impact on how organisations hire and engage with people at work. Internal communicators have a pivotal role to play in maintaining community and cohesion across increasingly diverse and transient workforces. Our quarterly employment updates help internal communication professionals stay informed and think more expansively about ways they can deliver strategic value.