Data & Measurement

This guide will help you to understand what an internal communication audit is, why they’re a key part of the internal communication toolkit and how to prepare and deliver an audit.

This factsheet will help you understand what a focus group is, why they’re a key part of the internal communications toolkit and how to prepare and run effective focus groups.

The October 2025 issue of Voice explores the skills and credibility internal communicators need to thrive in a changing landscape. We look at the future-ready skills IC teams must develop – blending strategic influence, technology, empathy and business acumen – to support leaders, lead change and create lasting organisational impact.

We also look at how smarter use of data and listening insights moves teams beyond clicks and impressions, helping them shape strategy and deliver meaningful outcomes, and we share five principles for impactful storytelling – from sparking audience connection to embracing storydoing. Plus, in our interview section, experienced IC specialist Sejal Popat reflects on three decades of adaptability, advising leaders and thriving as a contractor across industries.

A comprehensive and practical introduction to using data as an internal communication professional. Available for free download exclusively to members. IoIC CPD Certified.

The factsheet explores what a campaign measurement strategy is, why it is important for internal communicators, and what an effective strategy includes