Careers in Internal Communication

Sam Dick, former Head of Employee Communications at The Open University, shares her experience studying the MA in Internal Communication Management, returning to study after more than a decade while balancing full time work. Over 13 months, the programme challenged her thinking and deepened her understanding of communication theory, neuroscience, influence and organisational culture, leaving her reenergised and approaching her everyday practice differently.

Our latest member spotlight is on Leah Booker, Internal Communications Executive at Shoosmiths LLP. Leah shares how studying the IoIC Foundation Diploma and joining the mentoring programme helped build confidence, strengthen advisory skills and support their growth in internal communication.

IoIC Fellow Sinéad Bell, Director at Hanover Communications shares how the perception of internal communication has evolved over the course of her career, the impact Covid-19 had on the profession, and why practitioners must continue to demonstrate the value of their work.

As part of our #IChoseIC Series, Danielle Starling reflects on why she feels internal communications is important and why she has stayed in internal comms roles for over 13 years.

Meet Paul Cawley, Senior Communications Manager at Boots Ireland. With experience spanning tech, construction and insurance, he brings a strategic lens and a strong belief that communication should help people feel informed, respected and part of something bigger. Paul shares the career moment he’s most proud of, why clear writing builds real influence, and the surprising first job that started it all.

After years of mentoring informally, internal communication specialist and #IChoseIC ambassador Pauline Smith made a conscious commitment through the Institute of Internal Communication Mentoring Scheme – and discovered just how powerful mentoring can be, for both mentor and mentee.

Meet Roz Bonnar, Group Internal Communications Lead at McLaughlin & Harvey. Her career journey began in television and radio before she discovered internal communication while working in PR. Passionate about writing, photography and storytelling, she loves learning about the company and the people she works with and creating meaningful, engaging content that helps colleagues feel informed and heard.

Gareth Cartwright, Colleague Experience Leader at Hodge and Wales Network Lead, shares how the IoIC Advanced Diploma transformed his approach to internal communication - broadening his perspective, elevating his strategic impact, and deepening his commitment to trust-building in a post-truth world.

Meet Jax Eden-James, Internal Communications and Engagement Manager at Scottish Forestry, who shares how connecting people to purpose, embracing varied career experiences, and staying curious continue to shape their work in internal communication.

Meet Morgan Brooks, Internal Communications Manager at Blick Rothenberg. From an unplanned start in internal comms to leading strategic storytelling as a team of one, Morgan proves that one communicator can make a big impact. Discover how he navigates change, builds connection, and uses IoIC membership as a vital extension of his team.

After starting out with just an O-level in Art and a career path that began in hairdressing, Pauline Smith’s journey into internal communication was anything but conventional. But through curiosity, resilience, and a passion for making a difference, she found a career where she could truly thrive. Pauline shares how IC became her calling. From creating her first company newsletter to leading global change programmes and why she’s proud to be an #IChoseIC ambassador.