Supporting colleagues through clear, purposeful internal communication
In my role as an Internal Communications Executive, I support the delivery of communication that helps colleagues feel informed, connected and confident in the organisation’s strategy, values and performance. I have developed a strong appreciation of Internal Communication (IC) being a strategic function and a human one - balancing clarity, consistency and purpose with trust, engagement and dialogue. My day‑to‑day work involves creating and curating content across key internal channels, including the intranet and the weekly internal newsletter and advising stakeholders on best practice IC.
Membership with the Institute of Internal Communication (IoIC) supports my continued development at this stage of my career. I am keen to deepen my professional knowledge, strengthen my advisory capability and learn from best practice across the profession. Being part of the IoIC community and being involved in the mentoring programme as a mentee will help me challenge my thinking, continue to grow in my position, and add greater strategic value to my organisation.
Finding purpose and perspective through a career in internal communication
Internal communication gave me a 360 insight into the organisation which I never had exposure to before. Also, I wanted a career where I felt I was making a more tangible difference for people and their experience at work. The secondment in the team (the initial opportunity was advertised in the weekly newsletter as a six-month secondment) sounded really interesting and more aligned to my undergraduate degree in English. I was looking for a challenge, and the secondment came at the right time.
I enjoy the balance between listening and influencing. Internal communication has shown me the importance of creating space for employee voice, while also advising stakeholders on how communication choices affect engagement and behaviour. Overall, what motivates me most is knowing effective internal communication can strengthen culture, empower people and help organisations succeed through their employees.
Building confidence and advisory skills through IoIC learning and mentoring
I completed the Foundation Diploma of Proficiency in Internal Communication (Level 4) last year which has massively increased my confidence and advisory skills. I learnt how to structure news stories which has been key in advising stakeholders when I receive content.
I learnt the importance of self-reflection and the ability to think critically. Therefore, I have started to ask for 360 feedback from my internal stakeholders to identify where I can add more strategic value. As I’ve mentioned, I have a mentor through the IoIC mentoring programme and the opportunity has enabled me to collaborate with someone outside of my organisation. We focus on building key skills and knowledge; it’s helped me gain fresh perspectives and work towards achieving my career aspirations.
One career achievement that I'm particularly proud of
I recently spoke on a panel to discuss my career journey at my organisation to new hires. I was proud of this moment, because public speaking is completely out of my comfort zone and I really enjoyed the experience.
If I hadn’t completed the Foundation Diploma or moved into IC, I don’t think I would have had the confidence to do so. The experience showed me I am stronger than I give myself credit for and to be your own cheerleader too. It showed how far I have come in such a short space of time and that was inspiring.
My advice to anyone just starting out in the internal communication profession
Ask lots of questions, be curious and believe in your abilities. You are stronger and more capable than you think. You will have moments of self-doubt but that only shows you are growing and this is completely normal.
One fun fact about me
I lived in Spain for two years when I was 10 and went to a Spanish speaking school. I love the culture there and try to visit every year.
