Debra Sobel

Founder, The Purpose Hub

Debra is the founder of The Purpose Hub. She's an experienced strategic communications expert who's spent over 19 years helping national and multinational brands use the power of communications and storytelling to accelerate positive change. Her work with organisations including Vodafone Foundation, Vitality, TSB, CGI, Experian, Pinsent Masons, Fred. Olsen Cruise Lines, and Mental Health UK, has helped ensure internal alignment and clear positioning, defined purpose-driven strategies that resonate with stakeholders, and compelling communications and film content that build trust, mobilise change and deliver greater value and transformation. Before founding her first agency in 2006, she was a BBC Prime Time Producer/Director, crafting editorially strong and powerful stories for programmes including Crimewatch, Watchdog, Lifeline, and political & environmental documentaries. 

 

Jennifer Sproul

Chief Executive, Institute of Internal Communication

Jennifer is responsible for the leadership of IoIC, the only independent professional body solely dedicated to internal communication. IoIC is the voice of internal communication, setting standards for more than 70 years through qualifications, career development, thought leadership and best practice.  

Prior to joining IoIC, Jennifer has worked for over 20 years in professional associations, most recently as Strategic Marketing & Sales Director at the Market Research Society, developing and leading on activities across marketing communications (both internal & external), careers, membership, professional development and publishing. ­­­