Harness the power of AI as a strategic tool for internal communication and drive your organisation's change programme around safe and ethical AI adoption.
4 months | 15 CPD Points | Online live sessions | Next cohort starts: September 2026
For internal communications leaders, AI can be either a powerful ally or a daunting challenge. The opportunities are huge, but the market is crowded and guidance for adoption and leverage can be confusing and conflicting.
It can also be challenging to know how to lead the communication around AI transformation within your organisation and enable teams to safely approach AI with confidence.
Designed for senior internal communicators, this programme will start with the why - what do you want to achieve? It will provide the right questions and support to help you develop an approach to AI adoption that aligns with your organisation's values and goals, is led by your needs and challenges, and ensures appropriate and ethical use of AI.
By fostering a culture of positive AI adoption rooted in human interaction and values-led communication, internal communication leaders can prepare organisations and their people to thrive in an AI world.
The course has a strong coaching ethos, enabling leaders to strive for transformational AI-enabled change, and to help you to lead teams that are innovative and confident using AI safely. Taking a cohort-based approach, participants also have the opportunity to take learnings from other organisations, who may be facing similar challenges or opportunities. There will be use cases throughout the course.
The programme is based around four modules delivered across four months. Each module will include:
Module 1: Why AI?
Workshop: Wednesday 9th September, 2pm - 4pm (UK time)
Understanding the strategic implications of AI for each organisation and what this means for internal comms; identifying the priority changes you want to achieve; and who will help you achieve your changes.
After an AI-enabled introductory half hour getting to know one another, we will explore how AI is changing the world, society and work, and the implications for each organisation.
Module 2: Experiment Safely
Workshop: Wednesday 30 September, 2pm - 4pm (UK time)
We learn by doing, experimenting safely with the tools, while also giving attendees the tools to run internal training for employees on the safe and responsible use of AI.
This session is designed to get leaders familiar with AI tools. It’s run using our ‘Experiment Safely’ format that has been successful in charities, schools and businesses. It is delivered with a ‘train the trainer’ approach, equipping leaders to deliver the training in their organisation.
Module 3: AI Policy and Ethics
Workshop: Wednesday 21 October, 2pm - 4pm (UK time)
Putting in place an AI policy, supporting participants with developing and communicating their AI policy, deepening understanding of AI ethics.
We explore the ethical grey areas around responsible AI use in organisations, exploring good governance and how to put in place policies for employees around their AI use.
Module 4: Leading the communication for AI transformation within your organisation
Workshop: Wednesday 11 November, 2pm - 4pm (UK time)
We'll explore the opportunities and challenges of leading an organisation through AI transformation and getting a communications strategy in place.
The session will cover understanding and addressing different views about AI; language; communicating AI policy principles; supporting managers and monitoring the use and effectiveness of AI technologies at your organisation.
Additional Benefits
The programme is aimed at senior internal communicators (working at levels 3 & 4 of the Profession Map).
The content of the course is designed to help attendees to lead for AI-related change at their organisation, attendees therefore need to be in a role where they are empowered to deliver change. The programme will equip you with the tools and knowledge to do so, as well as a supportive coaching environment to assist with delivering change.
The next course will be starting on 9 September 2026 and will run until November 2026.
Members Price: £695+VAT
Standard Price: £895+VAT
Please note: places are strictly limited on this programme to ensure each participant has the support and guidance they need.
If you have any questions about qualifications, please contact our professional development team.
If you would like someone from our team to contact you please email us, and we will get in touch within 24 hours on weekdays.
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