Delivering effective IC to a European workforce

For global employees, communication campaigns aimed at native English speakers can seem distant, alien and less urgent, warns Ray Walsh, communications consultant and author of Localizing Employee Communications.

Technology is helping more organisations access new markets and extend their workforce into new countries. Henry Davies, founder and comms consultant at 106 Communications, warns internal communicators that they need to take a different approach when their business goes global.

You don’t need to be told about GDPR. The deadline for compliance with the new EU data protection legislation has passed – sighs of relief all round – but what have internal communicators done over the past year to help keep their customers’ personal information secure in the future?

The business environment has changed in the past 10 years. Offices are going global at a rapid rate and project teams are spread across multiple countries. Understanding international cultures, behaviours and language is increasingly becoming a part of modern working life.