The strategy is aligned to our purpose to be the leading professional body solely dedicated to internal communication. We aim to lead the way in advocating effective internal communication and enabling the highest standards of its practice. We are building a movement of passionate, dedicated and skilled professionals.
Strategic Vision: Five Key Focus Areas
Our strategy revolves around five key focus areas designed to strengthen and expand our impact:
- Growing a Diverse & Global Community of Members
We are committed to building a global and diverse network that provides tailored support and meaningful experiences for our members. This includes enhancing our online community and supporting our networks to foster a rich exchange of ideas and opportunities for connection and learning.
- Championing Professional Standards
Elevating the standards of our profession is central to our mission. We are developing new learning programmes, offering free member training, and launching a Profession Map diagnostic and careers portal to ensure our members remain at the forefront of professional excellence.
- Leading Thinking for Internal Communication
As leaders in the field, we aim to offer forward-thinking insights, robust data, and engaging discussions. Our goal is to help shape the future of internal communication by providing valuable content and fostering community dialogue.
- Promoting Internal Communication as a Career
Our goal is to elevate internal communication as a career choice, raising awareness and fostering entry opportunities for diverse talent. We aim to build our outreach programme through our #IChoseIC campaign, provide clearer pathways and establish opportunities for anyone to pursue a career in internal communication.
- Advocating for the Impact of Internal Communication
We will continue to highlight the vital role of internal communication in organisational success and advocate for its impact on working lives. Our efforts include leveraging research, thought leadership, and success stories to drive policy and engage with external stakeholders.
Exciting Projects and Initiatives
This year, we have an ambitious lineup of projects and initiatives designed to achieve our strategic goals. These include:
- The new online community to support and expand our networks
- Launch of the next IC Index
- AI Ethical guidance
- Hosting more conferences and events
- Developing a new careers portal and diagnostic tools
- Expanding our training resources and partnerships
These initiatives are crafted to support the evolving needs of our members and showcase the important work within our community.
Welcoming New Board Members
We are thrilled to announce the addition of three new elected board directors. Their expertise and passion will be invaluable as we move forward with our strategy. Their insights and leadership will help us deliver exceptional value to our members.
Find out more about our new board directors here.
Stay Connected
We encourage all members to stay engaged and share their feedback as we embark on this exciting journey. Together, we will elevate the field of internal communication and create a stronger, more connected professional community. Stay tuned for more updates and opportunities to give your feedback and get involved.
In the meantime, feel free to share your thoughts on the key issues facing our profession in our online community.
You can also read more about our strategy here.
