Four futures of Internal Communication.

Four futures of Internal Communication.

Join us to introduce scenario planning, the strategic exercise at the heart of Four futures of internal communication. 

Now in its second edition and updated for 2026, the report introduces scenario planning as a practical exercise for thinking through plausible futures, and what they mean for the internal communication profession.

Jennifer Spoul, IOIC's Chief Executive and Cathryn Barnard, Director Working the Future will introduce the report, share scenario planning as a practical technique and explore what it means for your own organisation and career.

What you'll gain

  • What scenario planning is and the opportunity it presents for internal communicators
  • How to use scenario planning to explore the future of your own role, and become more agile in response
  • How storytelling can boost organisational resilience and encourage innovation and adaptation
  • Four fictional examples of how the profession might evolve, built from real-world trends and insights

Who it's for

Designed for practitioners at all levels who want to strengthen how they plan for what comes next, for their organisation and for their own careers.

CPD

Worth 2 CPD points.

Access and recording

This event will take place on Zoom. Once you have booked, the link to join will be in your confirmation email, or alternatively log into your website account, go to My account - Dashboard - Bookings – View Booking - Join Zoom meeting. Sessions will be recorded, sent to all those who registered and placed on Insight and Practice.
 

Cathryn  Barnard

Cathryn Barnard

Director, Working the Future

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Jennifer Sproul

Jennifer Sproul

Chief Executive, Institute of Internal Communication

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