Scenario planning: four futures of internal communication

Scenario planning: four futures of internal communication

The trends and scenarios outlined here are intended as “food for thought” rather than an exhaustive analysis. They’re not prescriptive, nor are they a definitive statement of what is to come.

When looking at emerging sociocultural trends through a relatively broad lens, invariably contradictions and counterarguments arise. And, of course, the future can often be very hard to predict accurately. On the other hand, it is possible to create the future we want. But this involves being aware of all the external forces at play.

Myriad factors are driving change at work, each one almost certainly underpinned by another less obvious trend. Change is continuous and often only apparent with the benefit of hindsight. The scenarios we present here are based on an overview of global events underpinned by key shifts, undercurrents and predictions linked to work’s evolving future. They’re each supported by expert analysis to provide the most relevant insights.

CONSIDERATIONS FOR EFFECTIVE SCENARIO PLANNING

The scenarios presented in this report are based on an overview of global events underpinned by key shifts, undercurrents and predictions linked to work’s evolving future.

The report is designed as a conversation-starter. It has been commissioned to offer future possible scenarios, to enable you, as an internal communication professional, to imagine, design and plan for a future of work in which internal communication is an essential ingredient of organisational success outcomes.