Communication teams are under increasing pressure to prove that their work is reaching the right people, engaging employees, and supporting business priorities. Yet many teams still feel like they are flying blind: they can publish important updates, campaigns and leadership messages, but struggle to answer simple questions such as who saw them, who engaged, what content performed best, and whether critical messages landed with the intended audiences. 

In this one-hour webinar, Addin365 will explore how Addin Analytics helps internal communication professionals move from guesswork to evidence. The session will focus on the areas that matter most: understanding content performance, measuring employee consumption and engagement, improving campaign effectiveness, reducing communications noise, and demonstrating the value of communications activity to leaders. 

In this session, you’ll discover:

Employee behaviour insights 

• What employees read, view and engage with across your digital workplace. 

• Your most-read content, popular sites, active audiences and content journeys. 

Campaign analysis  

• How to answer “did people know about this?” with confidence. 

• How to measure key campaigns, from strategic updates to operational messages. 

Communication and content optimisation 

• How consumption insight can reduce duplication and email noise. How to improve communication timing, targeting and relevance. 

• How analytics supports targeting, segmentation, personalisation and findability. 

Strategic reporting 

• Which content is landing, who is engaging, and where messages are missed. 

• How user journeys and consumption patterns can inform future planning. 

• How to prove value, show impact and link communications to business outcomes. 

• How to strengthen leadership reporting and communication investment cases. 

Why attend?  

If you are responsible for internal communication, employee engagement or digital workplace content, this session will help you think differently about measurement. You will see how Addin Analytics can give communication teams the visibility they need to make better decisions, improve employee experience, and demonstrate the business value of their work.

Register now.

This event is organised by Addin365. By registering, you may be asked to provide your personal data to them. All data provided upon registration is subject to Addin365's own data protection and privacy policies. IOIC accepts no liability for the collection, processing, or use of this data.