Training

Measurement & Evaluation for Internal Communication

23, 24 September 2026 Online
Training

Measurement & Evaluation for Internal Communication

23, 24 September 2026 Online

This training course will equip you with the knowledge and confidence you need to know what to measure, and how to measure it.

It will enable you to make good data-driven decisions and recommendations, and will show you how to use data to demonstrate the positive impact and value of internal communication in your organisation.

It will also explore the role of AI in measurement, and how to partner with AI effectively and ethically.

Reaching beyond the basics, the course is interactive and practical to truly boost your measurement capability and credibility.

Working together over two afternoon sessions, you will experience a dynamic mix of teaching, group discussions, masterminding, small group and personal activity work using the power of virtual technology. To get the most out of the sessions, some pre-work and homework after session one will be required.

This course is aligned to the Conducting Research, Measuring and Demonstrating Value area of the IoIC profession map, and is most suitable for those working at Level Two and above.

The course aims to support internal communication professionals to increase their confidence and effectiveness in measuring communications and channels, helping to enhance the value they add to their organisation as well as their credibility and influence.

Learning objectives

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By the end of the course, delegates will be able to: 

  • Know where and how to start on your measurement journey
  • Demonstrate your impact using a 5-step measurement framework
  • Know what good measurement looks like
  • Understand the value of listening as a source of business intelligence data and insight
  • Understand and apply how we make decisions and influence better with data
  • Partner with AI effectively and ethically
  • Increase your measurement proficiency and confidence.

The course will cover

Part One (23rd September, 13:30 - 17:00)

  • Effective measurement of internal communication and why it is important
  • Measurement challenges and how to overcome them
  • Applying a simple yet highly effective and scalable measurement framework to your every-day communication planning and delivery approach
  • The pros and perils of benchmarking
  • Choosing what and how to gather effective measures without the overwhelm

Part Two (24th September, 13:30 - 17:00)

  • Insights to analysing and reporting data with confidence and with minimal bias
  • The psychology of decision-making and how to make good data-driven decisions
  • How to tailor data reports by understanding leaders and business needs in order to influence effectively and build credibility
  • Practical application of effective measurement techniques in the workplace

Additional benefits

Additional benefits include:  

  • Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
  • Eight CPD Points for IoIC Members
  • A network of like-minded professionals to connect with and learn from

  • Places are strictly limited to 10 places to ensure every participant gains the support and guidance they need, and to facilitate maximum opportunity for interaction, connection and engagement.

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST. 

As an IC expert, Jo provided a clear overview of measurement, and challenged our thinking on what will move the dial and help us Internal Comms folk show leaders how we add real value.

Delia Cottingham

Measurement and Evaluation for Internal Communicators

The Effective Measurement and Evaluation for Internal Communications really exceeded my expectations. The content was exactly what I need in what is a very new role to myself -Internal Communications Manager. It's vital that all Internal Communication functions can show the value they bring to any organisation and this course truly provides the knowledge and skillset you'll need to be able to convey value. I enjoyed learning that even negative data and feedback is valuable and insightful. The measurement framework created and covered by Jo, was very easy to understand and will equally be easy to apply. I will be highly recommending the course to peers in the field.

Ciara Maddock

Measurement and Evaluation for Internal Communicators

This course is a great resource for anyone working in internal communications, whether you're just starting out or have years of experience. The course equips you with practical tools and frameworks to help measure the impact of your communications and take them to the next level. While a lot of information is covered in the course, it is presented in a clear and straightforward way, making the insights easy to understand apply right away.

Sarah Poulsen

This course was incredibly valuable. Jo delivered the content with a great pace, clear explanations and practical exercises that made it easy to apply the concepts to my own work. She kept the whole group engaged throughout and created a space where everyone felt encouraged to participate. A really insightful and energising session!

Ana Beatriz Alves Cheng

 

Trainer

Joanna Hall

Joanna Hall

Find out more

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