Addin365 is thrilled to invite internal communications professionals to an exclusive webinar in partnership with the IoIC, hosted by global Microsoft 365 expert, Suzy Dean.

Internal Communications teams are under growing pressure to prove that their work shapes real organisational outcomes. Yet the latest industry research highlights the challenge: there’s a 73% gap between comms ambitions and reality.

Many teams are still reporting on surface-level engagement, rather than the employee behaviours that demonstrate alignment to business priorities.

Clicks and likes don’t tell you whether behaviour changed, or whether employees understood and acted.

In this webinar, Addin365 will tackle this challenge head-on by introducing a new measurement model and mindset to help you optimise communications, influence action and demonstrate strategic value.

What’s in store for you?

Measure what truly matters

Move beyond surface-level engagement metrics and identify behavioural signals that reveal adoption, understanding and sentiment.

Turn insight into action

Learn how to refine messaging, targeting and journeys based on real usage data.

Close the 73% gap

Connect communication activity directly to strategic objectives and prove your impact with confidence.

Why attend?

• Learn from a Microsoft MVP and digital workplace expert who has delivered complex, global transformations across multiple industries.
• Adopt a new measurement mindset and a practical framework to confidently demonstrate the strategic value of your internal communications.
• Continuously optimise your internal communications campaigns through an evidence-based loop of analysing and iterating communications in Microsoft 365.

Join Addin365 to gain actionable insights and a modern approach to IC analytics rooted in employee behaviour and real business outcomes.

Secure your spot now!

This event is organised by Addin365. By registering, you may be asked to provide your personal data to them. All data provided upon registration is subject to Adin365's own data protection and privacy policies. IoIC accepts no liability for the collection, processing, or use of this data.