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Clarity in internal communication is more than simple language. It’s about making messages understandable, relevant and authentic, aligning leadership, managers and communicators so employees connect, trust and act on what they hear.

Experian’s We Do That campaign used powerful colleague storytelling to bring its purpose to life, helping employees see how their work improves people’s financial health and making the company feel more human.

In internal communication, storytelling is more than a stylistic flourish – it’s about helping people make sense of what matters. Whether you’re framing a strategic shift, celebrating a success or learning from failure, stories help people care, connect and act.

When a big campaign or groupwide engagement initiative lands, it’s exciting – but how do you make sure they take-off smoothly without dropping the day job? Here’s how to prioritise, schedule and stay strategic while keeping business-as-usual comms firmly on your radar.

Recent research reveals major disconnect between leaders and desk-free workers on communication, pay and workload, raising risks for retention.

Award: Best Imagery Winner: phs Group

Award: Best Storytelling; Title: Celebrating our 60th birthday; Winner: phs Group

Navigating the delicate balance between professional duties and personal values is an occasional challenge for internal communication professionals. We asked four experts how they handle situations when asked to communicate something they aren't fully on board with...