‘I’m creating an IC strategy from scratch for a new company’
Communications leader Cassandra Lord has spent most of her working life with tech companies. After a six-month career break, she returned to work in a new industry, leading internal communications for a healthtech company launched recently within pharmaceutical giant AstraZeneca.
This episode, Dom and Cat meet communications strategist Neil Hopkins to learn how to have inclusive, empathic conversations that build unity, even when topics are delicate and require deep diplomacy and tact.