My IC Career: Shan Chatoo

Debo Dyson, Internal Communications Manager at Selfridges, shares his experience of completing the IoIC Master’s in Internal Communication Management, from balancing work and study, to applying new learning in real time. He reflects on the confidence it gave him, the support of his cohort and tutors, and how the journey unlocked potential he didn’t know he had.

Recent MA graduate, Esther Bennett, Global Head of Colleague Experience at Ideagen shares how the MA course unlocked her confidence, sharpened her strategy, and sparked lifelong connections, all while juggling work, parenting and personal growth.

We continue our IC Career Series, where internal comms professionals share their career stories. In this video, Nicola Walter reveals how she transitioned from marketing to internal communication, shares her top advice for career progression, and highlights the power of curiosity and evidence-based communication. Hear what she finds most rewarding and the biggest lesson she’s learned in internal comms.

We shine a spotlight on Jacqueline Shalks-White, Internal Communications Manager at Electricity North West. With over 25 years in internal comms, Jacqueline shares her passion for the profession and encourages newcomers to stay curious, embrace change, and connect with peers. Her mantra? Be bold, create ‘wow’ moments and make the most of your IoIC network.

IoIC Fellow Jarrod Williams, Head of Digital Content and Channels at St James’s Place, shares why he believes Fellowship is an opportunity to give back, share experiences, and connect with peers who are passionate about advancing the internal communication profession.