As we continue our series where IC practitioners share stories from their careers, Shan Chatoo shares insight into her career path and advice for those entering the profession.
Throughout a varied comms career, Lynsae Tulloch has seen first-hand the continued value in asking “Why?” Here, she takes us through some of the key moments in a career focused on delivering storytelling with purpose.
Ranjani Waldron from the Royal Society of Chemistry explains how understanding cultures and personalising content puts audiences first and turns messages into action.
Niall Ryan reflects on how a secondment from retail operations to supporting comms with a transformation programme led him into a career in employee engagement – and he’s never looked back.