Strategy communication often fails because people can't see what it means for them and how it connects to their day-to-day work.

This practical, highly interactive workshop will equip you to bridge the gap between high-level business strategy and day-to-day reality – helping to build understanding, belief and meaningful action at every level.

You’ll learn how to approach strategy communication as a business performance challenge – focusing on what people need to know, feel and do, rather than what needs to be published.

It will help you turn business strategy into clarity, confidence and action.

Who should attend?

Those responsible for helping employees understand and deliver business strategy. 

The course is most aligned to Level 2 of the IOIC Profession Map.

Learning objectives

By the end of the course, delegates will:

• Create a strong line of sight from organisational priorities to team and individual action
• Build a compelling strategy story that people understand and remember
• Equip leaders and managers to lead strategy conversations – not just cascade messages
• Design activation plans that sustain momentum beyond launch
• Measure whether your communication is landing and driving real change.

The course will cover

Part One: 11th November, 9:30am - 1pm

Part Two: 12th November, 9:30am - 1pm

This isn’t about producing more content. It’s about thinking differently. You’ll learn how to approach strategy communication as a business performance challenge – focusing on what people need to know, feel and do, rather than what needs to be published.

Using real-world examples and practical tools, the workshop shows you how to:

• Make strategy relevant to different teams and roles
• Enable meaningful local conversations through managers
• Shift from “launch-led” communication to sustained activation
• Build credibility through consistent messaging and visible actions.

Additional benefits

• A friendly, safe environment where a fear of numbers and spreadsheets is the norm
• Real-life examples and stories from an experience IC professional 
• Opportunities to share ideas and learn from other organisations and practitioners through interaction between delegates
• Pre and post-course access to Canvas, the IOIC's dedicated online learning environment
• Eight CPD points for IOIC Members. 

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are GMT.

Trainer

Chris Crofts

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