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Our latest member spotlight is on Sarah Wood. She stumbled across an internal communications job posting with no idea what it meant and never looked back. In this member spotlight, she shares how IOIC membership has shaped her career, what she loves most about working with people at every level, and why she thinks IC is one of the best career paths out there.
My role and how IOIC membership has shaped my career
I’m currently a Senior Manager in Internal Communications which means I’m working strategically, leading global communications on transformation projects and advising stakeholders on how best to communicate.
I’ve been a member of the IOIC for a few years now and through the networking events I’ve been to (including the sunny conferences!) the courses I’ve taken and the opportunity to be a #IChoseIC Ambassador, it’s really helped shape my career.
How I accidentally fell into internal communication and never looked back
I saw an internal job opening at the company I was working for many years ago for an Internal Communications Officer and to be honest, had no idea what that meant. However, the job looked super fun and my skills, knowledge and experience matched the job criteria and I got it!
One of the main reasons I love it is that I get to work with people in every team at every level of seniority. I’m a ‘people person’ so I enjoy spending time with the teams, understanding my audience and hearing what matters most to them.
How IOIC has expanded my network and sparked new ideas
Being a member of the IOIC has expanded my network and I’ve met a lot of incredible people through attending events they’ve organised. I know that being the only internal comms professional in a team or company can be quite a lonely place, so it’s always refreshing talking to others who may be going through the same challenges as you. I’ve learnt a lot through the networking opportunities membership has given me and have come away with some great ideas that I’ve implemented in the workplace, including systems to gather feedback from colleagues, which has been very useful.
Leading a skills session at the London School of Economics
As a #IChoseIC Ambassador, I recently led a skills session workshop at the London School of Economics and found that an incredibly rewarding and enjoyable experience. The students were really engaged and had loads of questions about working in internal communication. I’m looking forward to getting more involved with the Ambassador role, running more sessions in the future and spreading the message that internal comms is a great career path to follow.
My advice: don't be afraid to try new things
Don’t be afraid to try new things. Technology changes rapidly and there are always new and fun ways of communicating to your audiences. If something doesn’t quite work, that’s ok! You can learn from it and change it for the future.
Andreina Martinez grew up in Mexico City, fell in love with the idea of human connection on a Disney World ride, and never looked back. In this #IChoseIC story, she shares how a childhood fascination with communication led her to a career championing internal comms.
With 25 years at Lloyds Banking Group and now running her own consultancy, Diana Oakes shares how she built a career in internal communication leading large scale change, championing inclusion and helping people feel they truly matter at work.
As part of our #IChoseIC Series, Danielle Starling reflects on why she feels internal communications is important and why she has stayed in internal comms roles for over 13 years.
After starting out with just an O-level in Art and a career path that began in hairdressing, Pauline Smith’s journey into internal communication was anything but conventional. But through curiosity, resilience, and a passion for making a difference, she found a career where she could truly thrive. Pauline shares how IC became her calling. From creating her first company newsletter to leading global change programmes and why she’s proud to be an #IChoseIC ambassador.
2025 has been a great year for driving awareness of internal communication as a career pathway. We take a look back at the year and what we’ve been up to with the #IChoseIC Campaign.
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In this first episode of series 16, Jen, Dom and Cat chat with Mercy Abel, founder of It Is Who You Know, to uncover the value of mentoring to bridge intergenerational divides and superpower early years careers.
The UK's leading annual research into internal communication. This year, the findings are a reality check. Based on a survey of 5,000 UK employees in organisations with 500 or more employees, conducted in partnership with Ipsos Karian and Box.
