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Our latest member spotlight is on Sarah Wood. She stumbled across an internal communications job posting with no idea what it meant and never looked back. In this member spotlight, she shares how IOIC membership has shaped her career, what she loves most about working with people at every level, and why she thinks IC is one of the best career paths out there.

Andreina Martinez grew up in Mexico City, fell in love with the idea of human connection on a Disney World ride, and never looked back. In this #IChoseIC story, she shares how a childhood fascination with communication led her to a career championing internal comms.

With 25 years at Lloyds Banking Group and now running her own consultancy, Diana Oakes shares how she built a career in internal communication leading large scale change, championing inclusion and helping people feel they truly matter at work.

As part of our #IChoseIC Series, Danielle Starling reflects on why she feels internal communications is important and why she has stayed in internal comms roles for over 13 years.

After starting out with just an O-level in Art and a career path that began in hairdressing, Pauline Smith’s journey into internal communication was anything but conventional. But through curiosity, resilience, and a passion for making a difference, she found a career where she could truly thrive. Pauline shares how IC became her calling. From creating her first company newsletter to leading global change programmes and why she’s proud to be an #IChoseIC ambassador.

2025 has been a great year for driving awareness of internal communication as a career pathway. We take a look back at the year and what we’ve been up to with the #IChoseIC Campaign.

Meet Ceri Doyle, Senior Communications Officer at Beacon Cymru and IoIC Advanced Diploma alumna. From supporting internal comms during a major merger to helping launch a staff platform embraced within 48 hours, Ceri is making a real impact through strategic, empathetic communication.

Sanna Kantelinen, senior internal communications manager at Remedy Entertainment and a 2025 graduate of the Masters in Internal Communication Management, shares her tips for succeeding on the path to a formal qualification.

Colette Clements, Internal Communications Assistant at ScottishPower, is driving employee engagement through Viva Engage and shaping campaigns that connect people to purpose. With the support of IoIC membership, she’s building confidence, skills, and a strong professional network to grow into a strategic communicator.

From sector-hopping communicator to strategic powerhouse - Misty Oosthuizen shares how knowing your value can transform not just your career, but your organisation too. Discover how she’s using AI to automate the admin and unleash her creativity where it counts most: connecting people to purpose through powerful internal communication.

We continue our IC Career Series, where internal comms professionals share their career stories. In this video, Nicola Walter reveals how she transitioned from marketing to internal communication, shares her top advice for career progression, and highlights the power of curiosity and evidence-based communication. Hear what she finds most rewarding and the biggest lesson she’s learned in internal comms.