Driving awareness of internal communication with the #IChoseIC campaign in 2025
Driving awareness of internal communication with the #IChoseIC campaign in 2025
2025 has been a great year for driving awareness of internal communication as a career pathway. We take a look back at the year and what we’ve been up to with the #IChoseIC Campaign.
The #IChoseIC campaign raises awareness of internal communication as a distinct profession and rewarding career pathway.
Through the campaign we engage with those making, or who are going to be making, career decisions and introduce them to the wonderful world of internal communication and the varied opportunities available, with the help our amazing volunteer community with #IChoseIC ambassadors. Internal communicators are notoriously passionate about their work, and we couldn’t run the campaign without the support of our incredible #IChoseIC Ambassadors.
This group of inspiring professionals are paramount to supporting the next generation of talent and helping to secure the future of the profession.
What have we been up to this year with the campaign?
It’s been a busy year with the campaign, and we are proud to have reached over 2500 people via our activities.
We’ve also welcomed more Ambassadors, all of whom bring fresh ideas, creativity and passion to the campaign.
The year kicked off with a careers event at Solent University – our academic partner for our Qualifications – where we talked to students about internal communication and provided guidance for those exploring comms career options.
From there the campaign visited Royal Holloway University for a Marketing, PR, Comms Takeover and networking event – with Ambassador Edeje Onwude answering questions about communication, career pathways and insights.
We were delighted to return to the London School of Economics where Ambassadors and IoIC Board Members Addea Amoa and Shalini Gupta delivered a skills session for students. The campaign also made a return visit to Warwick University, where Ambassador Juliet Green shared insights into the wonderful world of internal communication.
Ambassadors Shalini Gupta and Addea Amoa introduced students to a career in internal communication.
Solent University Spring Forward Event
Chief Executive Jen Sproul and Ambassador Amy Thomson raising awareness of IC as a career pathway.
Chief Executive Jen Sproul, Professional Development Manager, Emily Darling and Ambassador Amy Thomson attended the Spring Forward to the Future Event at Solent University as part of the #IChoseIC campaign, raising awareness of IC as a career pathway and talking to students about their futures.
Marketing, PR, Comms Takeover Event at Royal Holloway University
Attended by Ambassador Edeje Onwude in February 2025.
#IChoseIC Ambassador Edeje Onwude attended the Marketing, PR, Comms Takeover and networking event at Royal Holloway University in February 2025. Edeje provided students with career insights and answered their questions about internal communication, career paths and how to get into the profession.
London School of Economics (LSE)
Ambassadors Shalini Gupta and Addea Amoa introduced students to a career in internal communication.
IoIC Board Members and #IChoseIC Ambassadors Shalini Gupta FIIC and Addea Amoa FIIC introduced students to a career in internal communication as part of LSE's Careers in the Creative Industries Programme.
We really enjoyed taking part in an innovative session at Cardiff Met University which involved ‘speed-dating’ – with groups of students talking to professionals for 5 minutes each – and a showcase of the students’ work.
The campaign took part in two conferences this year: the Realising Opportunities Conference for 16–18-year-olds, which empowers students to explore the pathways open to them, and the SimplyIC conference, where a panel explored future talent and how to bring more people into the communications profession.
This year, we also became more involved in in-curricular activities, speaking with university students as part of their courses. Highlights included guest sessions at Cardiff Met University and Chester University, delivered by Liz Cochrane and Misty Oosthuizen respectively.
We were excited to be invited to be involved in a brand-new module for English students at University of Sheffield which combines academic study with employability support and work-based learning. Our involvement had two elements – a guest session introducing students to internal communication delivered by Ambassador Kirsty Bowen, and an internal communication challenge where students could turn their hand to an IC task.
Kirsty’s session went down extremely well, with the module leader saying: ‘Our students were clearly really inspired, and really engaged, by your presentation and it was clear to us that they left the session fascinated by the world of internal communication.’
Then this autumn we were back at Solent University where IoIC President Dom Walters delivered a guest talk to undergrad and postgrad business students on the ethics of AI in IC – supported by IoIC Chief Executive Jen Sproul.
The campaign has also expanded its outreach to school-aged students this year, helping younger people understand the world of internal communication and the roles it offers.
This has included working with charity WorkTree with Ambassadors took part in their ‘Career Conversations’ where panels of professionals answer students’ questions - an effective and engaging way to spark early interest.
The campaign has also been well represented on the BBC’s Bitesize Careers Tour which visits schools around the UK and introduces young people to different career options. Ambassadors Steven Murgatroyd, Jacqueline Ryan and Vicky Neame took part in different locations, joining panels to talk about their careers and the IC profession.
We hope our work this year has encouraged the next generation of internal communicators, and we’re truly excited for all that lies ahead.
A massive thank you to all our amazing Ambassadors who have taken part in the campaign this year! If you’d like to learn more about the campaign, or get involved, you can visit our website here or email us on [email protected]
Meet Ceri Doyle, Senior Communications Officer at Beacon Cymru and IoIC Advanced Diploma alumna. From supporting internal comms during a major merger to helping launch a staff platform embraced within 48 hours, Ceri is making a real impact through strategic, empathetic communication.
Sanna Kantelinen, senior internal communications manager at Remedy Entertainment and a 2025 graduate of the Masters in Internal Communication Management, shares her tips for succeeding on the path to a formal qualification.
Colette Clements, Internal Communications Assistant at ScottishPower, is driving employee engagement through Viva Engage and shaping campaigns that connect people to purpose. With the support of IoIC membership, she’s building confidence, skills, and a strong professional network to grow into a strategic communicator.
From sector-hopping communicator to strategic powerhouse - Misty Oosthuizen shares how knowing your value can transform not just your career, but your organisation too. Discover how she’s using AI to automate the admin and unleash her creativity where it counts most: connecting people to purpose through powerful internal communication.
We continue our IC Career Series, where internal comms professionals share their career stories. In this video, Nicola Walter reveals how she transitioned from marketing to internal communication, shares her top advice for career progression, and highlights the power of curiosity and evidence-based communication. Hear what she finds most rewarding and the biggest lesson she’s learned in internal comms.
After more than a decade in brand marketing, Edeje Onwude found herself at a crossroads – and discovered internal communication as the perfect alignment of passion and purpose. Edeje shares how IC unlocked a career filled with storytelling, strategy and driving real cultural change. Read more about her journey and why she is proud to be an #IChoseIC ambassador!
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