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As part of our #IChoseIC Series, Danielle Starling reflects on why she feels internal communications is important and why she has stayed in internal comms roles for over 13 years.

After starting out with just an O-level in Art and a career path that began in hairdressing, Pauline Smith’s journey into internal communication was anything but conventional. But through curiosity, resilience, and a passion for making a difference, she found a career where she could truly thrive. Pauline shares how IC became her calling. From creating her first company newsletter to leading global change programmes and why she’s proud to be an #IChoseIC ambassador.

2025 has been a great year for driving awareness of internal communication as a career pathway. We take a look back at the year and what we’ve been up to with the #IChoseIC Campaign.

Meet Ceri Doyle, Senior Communications Officer at Beacon Cymru and IoIC Advanced Diploma alumna. From supporting internal comms during a major merger to helping launch a staff platform embraced within 48 hours, Ceri is making a real impact through strategic, empathetic communication.

Sanna Kantelinen, senior internal communications manager at Remedy Entertainment and a 2025 graduate of the Masters in Internal Communication Management, shares her tips for succeeding on the path to a formal qualification.

Colette Clements, Internal Communications Assistant at ScottishPower, is driving employee engagement through Viva Engage and shaping campaigns that connect people to purpose. With the support of IoIC membership, she’s building confidence, skills, and a strong professional network to grow into a strategic communicator.

From sector-hopping communicator to strategic powerhouse - Misty Oosthuizen shares how knowing your value can transform not just your career, but your organisation too. Discover how she’s using AI to automate the admin and unleash her creativity where it counts most: connecting people to purpose through powerful internal communication.

We continue our IC Career Series, where internal comms professionals share their career stories. In this video, Nicola Walter reveals how she transitioned from marketing to internal communication, shares her top advice for career progression, and highlights the power of curiosity and evidence-based communication. Hear what she finds most rewarding and the biggest lesson she’s learned in internal comms.

After more than a decade in brand marketing, Edeje Onwude found herself at a crossroads – and discovered internal communication as the perfect alignment of passion and purpose. Edeje shares how IC unlocked a career filled with storytelling, strategy and driving real cultural change. Read more about her journey and why she is proud to be an #IChoseIC ambassador!

IoIC Board Member and #IChoseIC Ambassador, Laura Colantuono, recently returned to her home country, Italy, to champion internal communication as a profession. Through engaging with students and young professionals, she’s inspiring the next generation to choose IC as a career path.

As part of our #IChoseIC series, Internal Communications Business Partner, Gallagher, Hannah Harriman shares a day in the life, juggling projects and collaborating with the HR team and Senior Leadership.

As part of our #IChoseIC series, Communications Consultant Kate Goodman shares her career journey and how she discovered her passion for internal communications.