My IC Career: Sonia Squires

Curious about what it’s really like to study internal communication at Master’s level? Ulf Fensten Madsen, Senior Communications Advisor at Novonesis and graduate of the MA in Internal Communication Management, shares how studying for the Master’s deepened his skills, broadened his perspective, and added real value to his day-to-day work.

Meet Xaviera Benoit, Head of Corporate Communications at Momentum Services, the exclusive hospitality partner of Eurostar. With a career that began in journalism and evolved into a passion for impactful, creative communication, Xavier reflects on the power of curiosity, the value of a strong team and the importance of staying inspired.

Sanna Kantelinen, senior internal communications manager at Remedy Entertainment and a 2025 graduate of the Masters in Internal Communication Management, shares her tips for succeeding on the path to a formal qualification.

2025 has been a great year for driving awareness of internal communication as a career pathway. We take a look back at the year and what we’ve been up to with the #IChoseIC Campaign.