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In the latest stop on our international tour of IC profressionals, we are in Brazil. Cynthia Provedel, founder of Brazilian consultancy Caminho do Meio, explores how communicative leadership, creativity and conscious use of AI are shaping internal comms across Brazil. She shares how cultural diversity, dialogue and governance can help communicators strengthen purpose and build trust.

In our latest stop around the world of global internal comms, we find ourselves in Australia. Paula Batho, IABC NSW board director and communication manager at Woolworths Group, shares how Australian organisations are navigating transformation, dispersed workforces and a strong cultural expectation for honest, direct communication.

Brett Smyth, CEO and founder of Engage Group, shares how internal communication is maturing across the Middle East. He discusses building belonging in multicultural workforces, shifting leadership mindsets, and why the region’s people-first, emotionally driven storytelling can inspire communicators around the world.

May Flanagan, founder of Flanagan Communications and IoIC Ireland network lead, brings 13 years’ global experience in change communication, helping organisations navigate transformation with empathy and clarity. Here she reflects on storytelling in Ireland and keeping people motivated in times of change.

Internal communication may be a global profession, but it is shaped by deeply local cultures, contexts and expectations, making the balance between global consistency and local authenticity more important than ever. Drawing on perspectives from communicators around the world, our latest Voice series explores how trust, listening and human connection remain the constants that drive meaningful engagement, wherever people work. First, Keith Berman, director of internal communications at US-based software company Vertafore, discusses AI’s impact, navigating political sensitivities and why internal comms must be seen as essential, not optional.

Our increasingly global work community demands a more acute awareness of the need for inclusive communication, says Zanne Gaynor, co-founder Acrobat Global, language specialists and experienced trainers in international communication skills.

In this enlightening talk, language experts Zanne Gaynor and Kathryn Alevizos highlighted how simple adaptations can enhance intercultural communication and promote inclusion in the global workplace, sharng highly practical strategies from their #1 Amazon Bestselling book ‘Is that clear?’ (shortlisted for a Business Book Award in 2020).

For global employees, communication campaigns aimed at native English speakers can seem distant, alien and less urgent, warns Ray Walsh, communications consultant and author of Localizing Employee Communications.

Technology is helping more organisations access new markets and extend their workforce into new countries. Henry Davies, founder and comms consultant at 106 Communications, warns internal communicators that they need to take a different approach when their business goes global.