March 2026: internal communicators are the new power players
Our curated work trend updates provide distilled expert analysis of the forces and undercurrents transforming the way we work. These present substantial opportunity for internal communicators to deliver strategic impact and lead into the future of our profession.
Download this month's report to discover the latest trends in:
- AI adoption and workforce transformation
- Sustainability and climate risk
- People and trust dynamics
- Employment and the evolving workplace
This month’s findings surface some startling developments. Did you know, for example, that workers aged 22–25 in AI-exposed occupations have experienced a 13% decline in employment since late 2022, while entry-level software engineering roles have fallen by nearly 20%? Or that up to 70% of businesses are now choosing not to publicise their environmental progress – a phenomenon known as ‘greenhushing’ – even as 83% of C-suite leaders have increased sustainability investment year-on-year?
How about that UK colleague engagement has sunk to just 10%, and that disengagement is costing the global economy $438 billion a year in lost productivity? Or that today’s college students show a 42% decrease in divergent thinking scores compared to previous generations – a cohort now entering our workforces?
These and other trends covered in our March report demand urgent attention from organisations seeking to maintain competitive advantage, long-term sustainability, as well as colleague wellbeing and engagement in increasingly volatile landscapes.
The IC Trends Report offers monthly, actionable intelligence across technology, sustainability, employment and people trends. What emerges time and again is that the organisations investing in trust, transparency and human-centred approaches are better equipped to future-proof, navigate uncertainty and unlock genuine value in rapidly evolving environments.
