Mastering professional storytelling with Beatrice Ngalula Kabutakapua
Mastering professional storytelling with Beatrice Ngalula Kabutakapua
Join Jen, Dom, and Cat as they chat with Beatrice Ngalula Kabutakapua, a professional storyteller, about the incredible power of storytelling in navigating profound change. Discover how this timeless technique can transform communication during challenging times!
In a commercial world that is increasingly data-driven and preoccupied by measurement, how do we create emotional connection that sustains colleague engagement, builds trust and improves communication at work?
Beatrice Ngalula Kabutakapua is a business storytelling coach who uses the power of story to help organisations and their leaders improve their communication styles.
A two-time speaker at the IoIC festival, Beatrice chats with Jen, Dom and Cat and shares why storytelling is such a compelling communication technique, particularly in times of ongoing and profound change.
Takeaways
Storytelling is a powerful method of communication that engages and connects with employees.
Stories create an emotional connection and make messages more memorable and impactful.
Creating a storytelling culture in the workplace allows employees to feel safe to share their stories.
Storytelling is crucial in change and transformation communication, helping employees understand and care about the change.
Internal communicators should work on their own storytelling skills and use storytelling as a coaching tool to help leaders share their stories effectively.
Beatrice Ngalula Kabutakapua is a professional storyteller, having worked as a journalist and documentary maker for a decade, she now supports international organisations as a business storytelling coach. Beatrice applies storytelling to engage, retain and develop internal audiences so that employees advance in their careers, are more productive, and lead with clarity of communication.
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We also look at how smarter use of data and listening insights moves teams beyond clicks and impressions, helping them shape strategy and deliver meaningful outcomes, and we share five principles for impactful storytelling – from sparking audience connection to embracing storydoing. Plus, in our interview section, experienced IC specialist Sejal Popat reflects on three decades of adaptability, advising leaders and thriving as a contractor across industries.
This is the final call for IOIC members to apply for Fellowship, the profession's highest distinction. If you have ten or more years in internal communication and are shaping strategy, mentoring others or recognised as an expert in your field, now is the time to apply.
Log in to your member dashboard to access the application form before applications close.
S11 E3 Mastering Professional Storytelling with Beatrice Ngalula Kabutakapua
