Case study: Humanising purpose through employee storytelling
Experian’s We Do That campaign used powerful colleague storytelling to bring its purpose to life, helping employees see how their work improves people’s financial health and making the company feel more human.
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In this bonus episode of season 14, Jen, Dom and Cat are interviewed by IoIC board member and fellow Joe Salmon. Together they discuss the factors driving change for internal communication and ways in which internal communicators can prepare for an altogether exciting future.