AI-Powered Campaign Planning: From Strategy to Execution
AI-Powered Campaign Planning: From Strategy to Execution
Designing and delivering effective communications campaigns has become increasingly complex. Internal audiences are overloaded with information, organisational change is constant, and communicators are expected to deliver measurable impact with limited time and resources.
This practical workshop shows internal communications professionals how to design, plan and deliver high-impact communications campaigns using current campaign strategy approaches, supported by AI.
We’ll explore how AI can support the entire campaign lifecycle. From analysing employee sentiment and identifying audience personas, to designing campaign narratives, creating multi-format content, supporting events and measuring success.
Participants will learn how tools such as Microsoft Copilot, ChatGPT and Google Gemini can act as collaborative partners to support campaign design, faster execution and more informed decision-making. We’ll also look at governance considerations including misinformation risks, bias, data security and the importance of human editorial oversight.
Who should attend?
The course is best suited to internal communicators who lack confidence or experience with using AI tools.
It is designed for professionals working around Levels 1 and 2 of the IOIC Profession Map.
Learning objectives
By the end of this workshop, participants will be able to use AI to:
- Design communication campaigns using current frameworks
- Analyse employee insight and identify audience personas
- Develop campaign narratives, messaging and channel strategies
- Spot, evaluate and address potential risks
- Produce content across different formats including infographics, video and music
- Support events and engagement activities
- Measure campaign success with analysis and insights.
The course will cover
1. Understanding the landscape to shape campaign approach
- Analysing survey data, gather insights and employee sentiment
- Identifying audience personas and communication needs
- Adapting tone and messaging for different groups.
2. Campaign strategy and design
- Assessing campaign objectives
- Developing campaign narratives, themes and messaging
- Creating campaign timelines and channel plans.
3. Campaign execution across multiple formats
- Targeted emails and internal storytelling
- Video scripts, image generation, infographics and presentation decks
- Adapting content for different audiences and channels.
4. Governance, sustainability and responsible AI use
- Managing misinformation, bias and data security
- Maintaining human editorial oversight and accountability
- Sustainability considerations - environmental impact of AI usage.
5. Engagement and events
- Designing engagement initiatives and offsite events
- Planning event communications and assets
- Reinforcing campaign messages through experiences.
6. Measuring success and impact
- Identifying campaign metrics
- Analysing survey data and employee feedback
- Turning insights into leadership reports and success stories.
Additional benefits
- Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
- Eight CPD Points for IoIC Members
- A network of IC professionals to connect with and learn from
- Places are strictly limited to ensure every participant gains the support and guidance they need, and to facilitate maximum opportunity for interaction, connection and engagement.
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST.
Trainers
Farhan Ahmed
