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Opens and views rarely prove impact; communicators must look beyond activity to experience, adoption and behavioural change, argues PR director and internal communications specialist Anthony Monks.

Internal communication’s next big leap is becoming data-scientist-like: using AI-enabled insight to shape strategy, prove value and drive organisational performance – not just measure outputs.

On 15th January, the IoIC South Network held its first event for 2025 with an Internal Communications Measurement Masterclass. With over 70 attendees, it was a great opportunity for us to help participants build their confidence in measuring their internal communications.

Now’s the time to audit your IC function, hard-wiring your organisation’s strategic objectives into how you measure, says Tsara Smith, senior consultant at Ipsos Karian and Box.

This webinar turned insights from over 35,000 employees and communicators into action; unlocking value from the IC Index and State of the Sector 2024 reports.