Building on last year's approach, this year's IC Index includes additional insights from internal communication practitioners. We've incorporated survey results from IoIC members alongside employee feedback.
The inaugural IC Index in 2023 explored the desires and needs of UK employees regarding their internal communication function. We were thrilled with the positive reception and the number of leaders and communicators who reported that the insights not only sparked lively conversations but also drove action within their organisations.
Building on last year's approach, this year's IC Index includes additional insights from internal communication practitioners. We've incorporated survey results from IoIC members alongside employee feedback. Thank you to everyone who shared their perspectives.
We've also engaged with senior leaders to understand what they value most from their communicators. These conversations inspired the creation of a fictional CEO Q&A. While no single leader articulated all these points verbatim, the themes strongly reflect the appreciation of leaders who truly understand and value your efforts.
Despite these additional insights, our primary focus remains on employees. The rigorous research by Ipsos Karian and Box ensures we provide you with valid and actionable data about the UK workforce.
This report includes insights on hot topics and deeper analysis of some of the persistent challenges in our profession.
We hope this report helps you devise new strategies, build business cases for investment, and influence leaders to better understand the value you bring to their organisation.
This month: boards rehearsing for multiple futures; deepfake fraud eroding trust in work calls and video meetings; the cheapest AI choice turning out to be the greenest; job-hugging finally starting to crack; and a representation gap costing organisations more than most realise. The intelligence internal communication professionals need to help shape decisions, not just distribute them.
Internal communication can turn learning from a routine requirement into something meaningful. When IC, HR and L&D align, employees better understand opportunities, build skills and see clearer career pathways.
Internal communication builds strategic confidence when it translates business strategy into clear, consistent narratives, keeps leaders visible and authentic, and helps leaders blend deliberate planning with context-responsive adaptation. This matters. The 2026 IC Index shows only 52% of employees believe their organisation’s strategy is the right one for success.
This month: leadership silence in a stagflation-lite economy; AI agents that no longer wait to be asked; net zero's £100bn case under political attack; the four-day week evidence most organisations are ignoring; and why burnout is a structural failure, not a personal one. The intelligence IC professionals need to advise at the highest level.
While the Internet hugely improves modern life, it also fuels misunderstanding, misinformation, comparison culture, disunity and ill-feeling. When human connection at work is vital for sustained performance, how do we foster inclusive debate and have difficult conversations about complex issues?
This is the final call for IOIC members to apply for Fellowship, the profession's highest distinction. If you have ten or more years in internal communication and are shaping strategy, mentoring others or recognised as an expert in your field, now is the time to apply.
Log in to your member dashboard to access the application form before applications close.
