In this insightful webinar, we’ll explore the needs and preferences of the four generations in today’s workplace—Boomers, Gen X, Millennials, and Gen Z. What are the key differences in how they digest content and collaborate, and how are these shaping workplace communication and culture?

We’ll dive into how formative experiences influence tech adoption, attention spans, and content preferences across generations. You’ll gain practical ideas for how internal comms professionals can balance traditional and digital approaches to ensure inclusivity across the organisation.

Importantly, we’ll consider what each generation can learn from the others—and how to turn generational differences into a strength rather than a source of frustration.

We’re delighted to be joined by:

• Dr Paul Redmond, Writer, Speaker, and Researcher; Director of Student Experience and Enhancement, University of Liverpool (and keynote speaker at the IoIC Festival 2024)
• May Flanagan, Internal Change Communications Director, Flanagan Communications
• Sam Webster, Internal Communications and Engagement Manager, Benefex

In a conversation facilitated by Rob Jones, Co-Founder & Content Director, Artful Dog.

This event will take place on Zoom. Once you have booked, click the 'Manage your booking' link below to access the Zoom details. Sessions will be recorded, sent to all those who registered and placed in the On Demand section of the Knowledge Hub.

May Flanagan

Internal Change Communications Director, Flanagan Communications

Rob Jones

Co-founder and content director, Artful Dog

Dr Paul Redmond

Writer , Speaker and Researcher and Director of Student Experience and Enhancement, University of Liverpool

Sam Webster

Internal Communications and Engagement Manager, Benefex