Designing & Implementing Meaningful Listening Programmes & Feedback Loops

Designing & Implementing Meaningful Listening Programmes & Feedback Loops

This interactive course equips IC professionals with an understanding of how to design and implement meaningful listening programmes and feedback loops. 

Taking time to listen, understand and most importantly respond to the needs of employees is the foundation of any healthy and happy workplace. 

In addition, employees at the coal face or in far reaching areas of the organisation often have the most invaluable insights when it comes to improving efficiency, standards and ways of working. 

It’s no coincidence therefore that UK organisations place so much emphasis on listening to employees via feedback, engagement surveys and other methods. However, if the right infrastructure isn’t in place to receive, manage and respond to feedback then these positive initiatives can lead to negative outcomes and often it is internal communication that takes the blame. 

Participants in this highly interactive course will explore how to design and implement meaningful listening programmes and feedback loops that proactively engage a multitude of stakeholders and truly add value to the employee and organisation as a whole.

Who is the workshop for?

This course is suitable for Internal Communications professionals and key stakeholders with a desire to strengthen employee engagement and contribute to a workspace in which employees feel able to speak and heard when they do.

This course aligns to the: Understanding People & Cultures area and the Listening, Empathetic, Empowering behaviours of the IOIC Professional Map.


The course is most suitable for those working at Levels One and Two who are delivery focussed. 

Learning Objectives:

By the end of the course attendees will recognise/understand:

  • How to design and implement continuous listening programmes
  • How to facilitate and manage meaningful dialogue
  • The importance of feedback, how to ensure this is built in and how to avoid dis-engagement from engagement surveys
  • How to analyse listening programmes and disseminate this information to inform decision making and leadership
  • How to overcome the barriers which get in the way of open and honest dialogue between employees and leaders
  • Measures through which the impact of the listening programme can be determined.

The course will: 

  • Cover the role of key stakeholders and the role of communications in listening and responding to employees in order to encourage a healthy and continuous flow of dialogue.
  • Explore how to align listening programme with ‘business as usual’ and existing engagement initiatives.
  • Explore the value of quantitative and qualitative ways of listening.
  • It applies insights from the behavioural sciences to inform, refine and improve our approach to collating and responding to employees for the mutual benefit and empowerment of employees and organisations alike. 

Additional Benefits

Additional benefits include:  

  • Opportunities to share ideas and learn from other organisations and practitioners with group discussions
  • Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
  • Four CPD points for IoIC Members.




Lesley McBride

Lesley McBride

Find out more