Your external audience is more likely to trust news and information about your organisation posted by the people who work there than anything published by the branded, corporate social media account. In terms of engagement, credibility and influence, your most valuable marketing resource is one that internal comms teams know better than anyone.
Richard Etienne looks back on the lessons he’s learned and the range of skills he’s developed in various media roles over the past 20 years and how he is applying them to his latest role of director of internal communications at Elsevier.
The third IoIC Festival was rich and diverse in its content and line-up. Speakers from different backgrounds and with experiences across many sectors shared their lessons from the world of internal comms and beyond. Here, Rob Jones, our MC in the Practical Zone shares his 13 top takeaways.
Our attention spans are narrowing and providing more information than is necessary makes key messages harder to understand. In this long feature about short content, we look at why giving less can be more effective for getting your point across.
The latest fun and effective masterclass from our resident BBC TV broadcaster, John Young. John gave tips and takeaways to help communicate to staff and stakeholders as fast as a TV News journalist on a lunchtime deadline.
There's more to a digital newsletter than just scooping a bunch of stories into an online template and pressing Send. We asked the experts for their advice on how to make sure your round-up of business stories is engaging and useful.