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The Programme

The Masters in Internal Communication Management is designed to fit around busy working lives and is delivered via a combination of two-day workshops; online activities; and independent study focused on applying theory to current workplace challenges – allowing students to add additional value to their organisation from the start of their studies. The 2020/21 intake of the Masters, starting with an enrolment day on the 17th of November, will see students joining workshops and other sessions virtually while restrictions caused by Covid-19 remain in place. For more information, please see the Key Dates page for 2020/21.

The programme is made up of four units:


Unit 1: Building blocks for communication success: Sensemaking and the organisational environment

This unit sets the context for the strategic management of internal communication, equipping you to assess the practical communication implications of organisational culture, leadership styles, the psychology of how we make sense of the world around us and more.


Unit 2: Thinking and acting strategically: How internal communication can drive the organisation forward

This unit is designed to equip you with the knowledge and skills required to develop, implement and evaluate effective communication strategies to deal with the issues you are likely to encounter including change, complexity, employee engagement plus the radical impact of technology.


Unit 3:  Building for the future: The influential internal communication practitioner

This unit equips you with the underpinning knowledge to act as a key influencer and an internal consultant at the most senior level within the organisation, including the psychology of decision making and the power of rhetoric. You will also explore current and possible leading-edge developments in organisations and appropriate communication responses, helping futureproof your practice.


Unit 4: Conducting robust communication research to drive decision making

This unit aims to develop your skills in working with a client to identify, diagnose, and make practical recommendations towards solving a workplace management issue through internal communication interventions, acquiring academic standard research techniques and applying them in a research project aimed at resolving a current workplace issues.

Meet the teaching team

Completing the Masters in internal communications management has given me the skills and confidence to thrive in my career. Whilst completing a degree alongside full-time employment certainly had its challenges, the hard work is certainly worth it!
Helen Kemp, Head Of Communications, Renewi Plc






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