06 Dec 2023

'You can dilute a message if it’s everywhere'

Kantar launched its new purpose as part of an overarching concept for its vision for the future. Here, the data, insights and consulting company's Josh Smith-Johnston explains the cascade process that made it a success.

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IoIC Awards 2026

Find out everything you need to know with our entry guidance including top tips to help your submission stand out. Early Bird Entries must be submitted by 11.59pm on Friday 13 February and Standard Entries submitted by 11.59pm on Friday 17 April.

Check out the entry guidance for the IoIC Awards 2026