IoIC Awards 2025 Judging Form for Skills

With different judges for different categories we do want to try to achieve a degree of consistency in the marks allocated. Below is a guide to help with the scoring:

1-4 – Poor and there is no or little evidence of how the criteria have been met

·         This score will need explanation in the comments of why the score is low and what should be considered to improve future entries.

5-8 – On the right track but needs work

·         If giving this score in the comments you should highlight what is good and what tweaks might make it a better entry.

8-10 – Very good or excellent

·         Entries attracting this score will demonstrate the best of our profession and comments should highlight what makes it the best of the best.

In the comments section you should look to summarise all of the above areas in 200-300 words (and at least 150 words). Your comments should offer constructive criticism where appropriate and summarise what future entries might demonstrate to improve marks. Remember that your comments are what distinguishes our awards from many of the others out there – so it is important that the comments ‘add value’. Your comments will be shared with entrants and should not include language that indicates whether it is a winner or AoE winner.

Class being judged

Please select the class you are judging ^* (required)

Entrants Information:

Entry Number ^* (required)

Entrant ^* (required)

Entry Title ^* (required)

Clarity of purpose

Does the entry have clear goals and audience?

Is it clear what the entry was designed to achieve?

Are the objectives aligned to the business and show how the entry adds value?

Is it clear that the entry understands they audience it is aimed at?

Please give a score out of 10 ^* (required)

Planning

Is there evidence of clear planning?

Was there research conducted to show this was an appropriate way to communicate?

Is there evidence of a well thought-through communication plan?

Please give a score out of 10 ^* (required)

Execution and Skill

Is this a well-executed entry?

Does it show creativity and good use of channels?

Is the messaging effective and well thought through?

Is this something which stands out from other work?

Please give a score out of 10 ^* (required)

Measurement

Is there proof that the entry has been successful?

Are there clear metrics?

Has it set out what was stated in the objectives?

If the entry is ongoing – is there an attempt or plan to gauge success?

Please give a score out of 10 ^* (required)

General comments/appraisal

In the comments section you should look to summarise all of the above areas in 200-300 words. Your comments should offer constructive criticism where appropriate and summarise what future entries might demonstrate to improve marks.

Remember that your comments are what distinguishes our awards from many of the others out there – so it is important that the comments ‘add value’.

Your comments will be shared with entrants and should not include language that indicates whether it is a winner or AoE winner.

You must enter at least 150 words or the form will not submit.

Please give your critique ^* (required)