Data and Analytics for Internal Communicators Virtual Learning
Data and Analytics for Internal Communicators Virtual Learning
In this big data driven world, all professions are looking at how they can make better decisions and increase performance using data and analytics. This applies no less to internal communications. A basic knowledge of how to collect and analyse data and present findings is only going to become more important as all organisations look to use data in ever more sophisticated ways.
Learning objectives
By the end of the course, delegates will:
Know why research and data are an important tool in your strategic toolbox- Understand quantitative research methods and situations they are best suited to
- Understand the basics of how to run surveys and polls
- Feel inspired to do more appropriate research
- Feel confident to use data in giving strategic advice and shaping strategy
- Be able to create a research plan and undertake more strategic research
The course will cover
Part One (9.30 - 12.00 (BST))
- Why research is important for internal communication professionals
- What are quantitative research methods?
- How to define your research purpose, objective and questions
- Sampling methods
- Surveys and polls, including survey design
Part Two (13.30 - 16.00 (BST))
- Piloting your survey
- Research ethics and data protection
- Data analysis – answering your research question(s) and gaining insight
- Reporting and presentation of your data
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST.
Additional benefits
Additional benefits include:
- Opportunities to share ideas and learn from other organisations and practitioners through peer coaching between delegates
- Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
- Experimenting with free online research tools live in the session
- Learning from an experienced multi-award-winning Internal Communications professional with over 20 years’ experience in large complex organisations.
- Eight CPD points for IoIC Members
Who should attend?
This course is aligned to the Researching, Measuring and Demonstrating Value area of the IoIC profession map and specifically covers the knowledge and skills described up to level 3. The course is most suitable for internal communication professionals who are keen to use data to influence stakeholders and those who look after communication measurement and reporting.
Trainer
