Data for Internal Communicators: Value, Insights and Influence

Data for Internal Communicators: Value, Insights and Influence

The role of data in demonstrating the value and impact of internal communication cannot be underestimated.

But internal communicators often lack confidence when it comes to understanding and using data.

This highly interactive training course explores both quantitative and qualitative research methods, looking at what you need to measure and what methods to use.

The course will provide guidance on best practice surveys and polls and research techniques to support your measurement, and how to create compelling dashboards to share your outcomes and insights with your stakeholders.

The course aims to build your confidence around using data, particularly when giving strategic advice and influencing stakeholders.

Who should attend?

This course is aligned to the Researching, Measuring and Demonstrating Value area of the IoIC profession map and specifically covers the knowledge and skills for levels 2 and 3.

The course is most suitable for internal communication professionals who are keen to use data to influence stakeholders and those who look after communication measurement and reporting.

The course is also ideal for anyone who is nervous around numbers, data and spreadsheets and aims to build up their confidence! 

8 IoIC CPD Points

Learning objectives

By the end of the course, delegates will:

  • Understand quantitative research methods and situations they are best suited to
  • Understand the basics of how to run good surveys and polls
  • Feel inspired to do more research to support their measurement
  • Feel confident to use data in giving strategic advice and shaping strategy
  • Feel inspired to create compelling dashboards that showcase their work and their data skills

The course will cover

Part One (9.30 - 12.00 BST)

  • Why research is important for internal communication professionals
  • What we measure vs what we should measure
  • Research – how to ask great questions and gather useful data
  • Survey fatigue – how many responses do you really need?

Part Two (13.30 - 16.00  BST)

  • Data analysis – what’s the story in your numbers
  • Killer dashboards – how to present and share your data and insights with stakeholders

Additional benefits 

  • A friendly, safe environment where a fear of numbers and spreadsheets is the norm
  • Create beautiful one-page dashboards to share with your stakeholders 
  • Real-life examples and stories from an experience IC professional 
  • Opportunities to share ideas and learn from other organisations and practitioners through interaction between delegates
  • Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
  • Eight CPD points for IoIC Members. 

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST.


Meet the Trainer