IC Index 23 update
Should I stay or should i go?
Attracting and keeping hold of the best talent is a
priority for any organisation – perhaps never more
so than right now.
Why the IC Index will help drive employee advocacy
Why we’re working together
The aim of this study is to identify what employees across the UK want and need from their internal communication function. Similar reports in this field tend to focus on what internal communication practitioners think is important, or what leaders want from their internal communication teams.
We wanted to take a different approach.
First and foremost, this is about the communication experiences and needs of the UK workforce. We have also brought internal communication practitioners together to home in on real industry needs.
The joint approach of IoIC’s practitioners and Ipsos Karian and Box’s research rigour has cemented findings in real data, providing robust insights which organisations can use to build improved internal communication strategies.
By providing a UK-wide employee view of what good communication looks like, we aim to champion internal communication as a business-critical function.
We hope you find this report valuable in helping you shape your organsiation’s current and future internal communication strategy.
About the IoIC
We are the only professional body solely dedicated to internal communication in the UK. We help organisations and people succeed through promoting internal communication of the highest standards.
We believe people deserve to feel they matter at work. Feeling valued, connected and informed directly contributes to higher business performance.
We've been driving standards for over 70 years, by developing and supporting internal communication professionals through our qualifications, training, awards, communities, and thought leadership. We are the voice for internal communication, driving the agenda and building a movement of passionate, dedicated professionals.
An organisation that communicates well with its people can achieve greater productivity, innovation, reputation, talent attraction and retention.
About Ipsos Karian and Box
Ipsos Karian and Box is a team of over 130 employee experts at the heart of Ipsos’s global network of research specialists.
We’re one of the fastest-growing agencies in the employee engagement and research sectors and are proud of our reputation for providing insight-driven communication strategies and culture change programmes programmes. We’ve been trusted advisors to some of the biggest and best names for over 16 years, helping to create environments where people and businesses thrive by giving people a better voice at work.
You can find out more about us at www.ipsoskarianandbox.com
Our Principles
The workplace and the way we work are undergoing the most profound transformation in more than a century.
We believe that upholding core principles achieves world-class internal communication, helping people at work to feel more informed, engaged, productive, connected and purposeful.
In an increasingly complex world, clarity and alignment of communication are crucial. It’s vital that all stakeholders understand what’s going on both internally and externally, and also to share a common understanding of their context, situation, purpose and vision. Creating alignment delivers strategic value and is the new work of the internal communicator.
The relationship between engagement, clarity and confidence shows up in many ways.
For many publicly-listed companies we work with, confidence in the future and trust in senior leaders often mirror share price fluctuations – with engagement following the same trend.
This research absolutely rings true, both with my experience here and in previous organisations...
By being visible, leaders foster trust, cultivates a deep sense of belonging, and enable employees to understand the bigger picture...