Neuroscience is revealing how behaviour originates in the brain. This knowledge gives communication and engagement practitioners a deeper and clearer understanding of how to support teams, drive engagement and enable effective change. 

The learning from our colleagues in the science community is shining a light on how behaviour and mindset matters, how the right environments create the best ideas and how language, consistency and emotion all play a leading role.  As communication practitioners, we now have the evidence to support what we have always instinctively understood.

This two day virtual masterclass is designed to introduce communication practitioners to the principles of neuroscience explaining how the brain operates and what helps and hinders successful engagement during change. 

Learning objectives

At the end of the course, participants will:

• Develop an understanding of how the brain operates and the implications for effective engagement during change
• Develop language and communication skills designed to promote a shift in mindset from fixed to growth.
• Be able to contribute to the creation of a highly engaged and motivated workplace which facilitates wellbeing and resilience in times of change.

The course will cover

Part one: 27th October, 13:30 - 16:30

Part two: 3rd November, 13:30 - 16:30

• The human element of business and the skills required for modern day business
• The role of energy, relationship and trust as performance drivers
• Organising principles of the brain and our key thinking systems
• The role of trust and psychological safety within an organisation and the correlation with performance
• The human reality of change
• Thinking at the core of performance and the power of mindset
• How to minimise threat and maximise reward
• The role social connectivity plays in building levels of engagement
• Communicating change in three simple steps

Additional benefits

All participants will also gain:

• Pre and post course access to Canvas, the IoIC's online learning environment, where they will find all course materials and be able to engage with their fellow participants
• A network of like-minded professionals to connect with and learn from
• Eight CPD points for IoIC Members 

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT. 

Trainer

Deborah Hulme

Find out more