Communicating Change: Virtual Learning

Communicating Change: Virtual Learning

Change is one of the few guarantees in life and therefore also in business. Never has this been more true than at the present time.

While organisations face change to adjust to internal or external forces, people often resist the sense of uncertainty and fear loss of control. Communicating change effectively - including the reason behind it, the goals, and the benefits - is critical to the success of any change initiative.

This highly interactive  virtual course will equip IC professionals with new knowledge around the theories which underpin successful change management communications, and will provide attendees with the opportunity to apply new skills and techniques to a real-life change scenario in a safe environment.

Who should attend?

This course has been designed with anyone in mind who has responsibility for managing or supporting internal communication and employee engagement around a change programme - no matter if they are facing a team, departmental or organisational change initiative.

It is most suitable for those working around level two of the Profession Map. 

The course is aligned to the 'Understanding People and Cultures' Profession Area of the map, as well as 'Strategy, Planning and Business Acumen' and 'Channel and Community Management'.

Learning Objectives: 

By the end of the course, delegates will: 

  • Have valuable new insight into the psychology of communications and the dynamics of engaging with different audiences and stakeholders in times of change
  • Understand how to start and develop a change communications plan
  • Be able to identify the most relevant communications channels to engage with and get buy-in from stakeholders
  • Know how to measure and evaluate the change communications initiative

The course will cover: 

8 IoIC CPD Points

Part One: 16th Apr, 9:30 - 12:30 / Part Two: 17th Apr, 9:30 - 12:30

  • What happens during change and how communication can make a difference. This section includes the classic change curve and what people go through during change as well as the steps communicators can take to guide them through each phase
  • Understanding the neuroscience of change and strategies to overcome resistance
  • How to make messages stick and why stories are critical in times of change
  • Using the SCARF model to help employees remain engaged and motivated during change
  • Supporting leaders and managers - why line managers are key to successful engagement and how we as communicators can support them to step up to the challenge

Additional Benefits

All participants will also gain:

  • Pre and post course access to Canvas, the IoIC's online learning environment, where they will find all course materials and be able to engage with their fellow participants
  • The opportunity to try things out in the workplace before coming back together as a group 
  • A network of like-minded professionals to connect with and learn from
  • Eight CPD points for IoIC Members.

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST.