Communicating Change: Virtual Learning
Communicating Change: Virtual Learning
Change is one of the few guarantees in life and therefore also in business. Never has this been more true than at the present time.
While organisations face change to adjust to internal or external forces, people often resist the sense of uncertainty and fear loss of control. Communicating change effectively - including the reason behind it, the goals, and the benefits - is critical to the success of any change initiative.
This highly interactive virtual course will equip IC professionals with new knowledge around the theories which underpin successful change management communications, and will provide attendees with the opportunity to apply new skills and techniques to a real-life change scenario in a safe environment.
Who should attend?
This course has been designed with anyone in mind who has responsibility for managing or supporting internal communication and employee engagement around a change programme - no matter if they are facing a team, departmental or organisational change initiative.
It is most suitable for those working around level two of the Profession Map.
The course is aligned to the 'Understanding People and Cultures' Profession Area of the map, as well as 'Strategy, Planning and Business Acumen' and 'Channel and Community Management'.
By the end of the course, delegates will:
- Have valuable new insight into the psychology of communications and the dynamics of engaging with different audiences and stakeholders in times of change
- Understand how to start and develop a change communications plan
- Be able to identify the most relevant communications channels to engage with and get buy-in from stakeholders
- Know how to measure and evaluate the change communications initiative
The course will cover:
Part One: 16th Apr, 9:30 - 12:30 / Part Two: 17th Apr, 9:30 - 12:30
- What happens during change and how communication can make a difference. This section includes the classic change curve and what people go through during change as well as the steps communicators can take to guide them through each phase
- Understanding the neuroscience of change and strategies to overcome resistance
- How to make messages stick and why stories are critical in times of change
- Using the SCARF model to help employees remain engaged and motivated during change
- Supporting leaders and managers - why line managers are key to successful engagement and how we as communicators can support them to step up to the challenge
All participants will also gain:
- Pre and post course access to Canvas, the IoIC's online learning environment, where they will find all course materials and be able to engage with their fellow participants
- The opportunity to try things out in the workplace before coming back together as a group
- A network of like-minded professionals to connect with and learn from
- Eight CPD points for IoIC Members.
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST.
"The Communicating Change course was one of the most helpful professional learning days I've attended. The tools, templates, and materials you come away with really do help and have already made a difference in my work. I've been shown a lot of frameworks and models, but this was the first time someone actually took us through how they work and made us apply them during the course. Highly recommend this to anyone who is about to start writing a Comms plan for a change or transformation programme - it's a toolkit for success."
"I came into the course hoping to get some structure around communicating change, and possibly some tools I could share with colleagues who were also involved in that change process, and it definitely delivered both for me."
The course was so useful, it exceeded my expectations and I have come away armed with tools and techniques that will help me to be successful in my role and deliver higher quality internal communications.