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IoIC’s mission 

Our mission is to promote the impact of effective internal communication on organisational performance and working lives.

An organisation that communicates well with its people can achieve greater productivity, innovation, reputation, talent attraction and retention.

How we communicate at work has the power to transform working lives by helping people feel informed, connected, and purposeful – that they matter at work - making for better organisations and a better society overall. Because how we communicate at work matters. #WeMatterAtWork

What do we mean by advocacy?

  • Advocacy about the power and importance of internal communication in general, focused on the Big Picture
  • Ensuring that IC is seen as a crucial part of how organisations work and succeed and that IC is accorded its due prominence
  •  Focus on the impact of effective internal communication (not IC professionals/the practice of IC)
  • We want to raise the profile of IC in the same way that CIPD has for HR matters.

How do membership organisations advocate in practice?

Associations are in a unique position to help advocate for their industry or profession, by:

  • Helping to elevate important issues in a profession and influencing discussions that lead to positive change. 
  • Sharing valuable content with members, keeping them informed about key issues impacting the profession. Also, offer up content on your website and other channels that helps the public understand the issues and the importance of your industry and profession. For example:
    • Include a section in your member newsletter that covers the latest challenges, regulations, and legislation impacting your industry
    • Offer member resources, briefings, and trainings on key issues
    • Share thought leadership content covering key topics 
  • Engage members in its strategy and execution, as well as capitalise on their strengths and expertise.  This could include think tanks, research, and member consultations.

Effective advocacy aligns with an association’s mission, as well as members’ economic and social interests.